For ten years, RNR Tire Express has tied its brand to a cause that resonates far beyond the road. Each October, during Breast Cancer Awareness Month, the company launches its Think Pink campaign, dedicating a portion of tire sales to breast cancer research and recognizing the strength of survivors and their families. This year marks a milestone as the company unveils its 10th Annual Breast Cancer Awareness Campaign.
As part of the initiative, RNR will once again present its Think Pink package to a deserving breast cancer fighter or survivor. The award includes $1,000 in cash, a new set of tires, and a restorative VIP spa day, a gesture designed to honor resilience while providing both practical and personal support. Friends and families are encouraged to submit nominations to highlight the journeys of those they admire.
Adam Sutton, chief executive of RNR Tire Express, reflected on the significance of the campaign, noting that it has always been about more than fundraising. “Our 10th year represents more than a milestone. It is a reflection of the resilience, hope, and courage shown by so many individuals and families,” he said. “This campaign has never been just about donations. It is about honoring the journeys, amplifying the stories, and reminding those in the fight that their communities stand behind them.”
With more franchise locations participating than ever before, RNR expects this year’s campaign to reach its widest audience to date. The company, which has built a reputation on both customer service and community outreach, sees the effort as part of its larger mission to give back meaningfully. Over the past decade, the campaign has raised tens of thousands of dollars, supporting research initiatives and providing comfort to survivors while amplifying awareness across the country.
As the Think Pink initiative enters its second decade, RNR Tire Express continues to emphasize community as a cornerstone of its brand. What began as a company-led project has grown into a nationwide effort, demonstrating how a franchise network can use its reach to inspire action and create tangible impact for families navigating the challenges of breast cancer.
