Retro Fitness kicked off the new year with a nationwide promotion aimed at inspiring people to take action on their fitness goals. From December 30 to February 2, new members could receive three months of gym access free by using the promo code EPIC. The initiative was designed to remove barriers to joining and encourage individuals to start the year with healthier habits.
The offer applied to all membership levels, including Flex, Core, and Ultimate plans, providing consistent value for newcomers. Retro Fitness positioned the promotion as a way to make fitness more accessible and appealing during resolution season, a period when many people seek to improve their health and wellness routines. The franchise emphasized transparent pricing and no hidden fees during the promotion, ensuring members could participate with confidence.
Current members also benefited from the promotion. Those holding Core or Flex memberships were able to upgrade their plans, gaining access to enhanced training options and broader club amenities. This approach allowed existing members to expand their engagement with the gym while taking advantage of the limited-time offer.
Kim Gouch, Chief Brand Officer of Retro Fitness, described the EPIC promotion as part of the company’s broader mission to provide high-value, affordable fitness solutions. She noted that the campaign was intended to inspire individuals not only to start exercising but to maintain long-term health and wellness goals. According to Gouch, the initiative reflects Retro Fitness’ commitment to supporting its members with meaningful incentives and programming.
By aligning the promotion with the start of the year, Retro Fitness successfully captured the energy and motivation of resolution season. The campaign demonstrates how franchise brands can leverage timing and targeted offers to increase membership engagement and reinforce a culture of wellness across their nationwide network.
