PVOLVE is expanding its national studio network with two new franchise agreements that will bring the fitness brand to Tacoma, Washington, and Brookfield, Wisconsin. Runeet Aulakh will develop the Tacoma studio, extending PVOLVE into the South Puget Sound region, while Anna Strnad will bring the concept to Brookfield and the greater Milwaukee area. The awards give the brand new franchise partners in two markets where it is continuing to build its presence.
Both franchisees came to the opportunity through personal experience with PVOLVE. Aulakh discovered the brand through social media and became interested after experiencing the method firsthand. Strnad found PVOLVE while searching for a more sustainable approach to fitness and likewise became convinced by her own results. Their experiences reflect a franchise model that is attracting owners who already understand the customer proposition before entering the business.
PVOLVE combines functional weight training and sculpt workouts with resistance-based equipment, emphasizing strength, mobility and stability. The company describes its approach as focused on movement longevity, while its hybrid model allows members to access studio classes alongside digital workouts. PVOLVE currently has more than 45 locations open across North America, with more than 50 additional studios in development, according to the company.
For boutique fitness operators, recurring memberships are an important part of maintaining relationships beyond individual classes. Gorilla Dash offers a Memberships and Subscriptions feature that can help franchise businesses organize recurring customer programs as they expand across multiple locations. The approach can be particularly relevant for fitness networks managing member information and subscription-based services across a growing studio footprint.
The Tacoma and Brookfield awards add two more markets to PVOLVE's expansion pipeline while allowing Aulakh and Strnad to introduce the brand to their local communities. The company continues to position its franchise model around its fitness method, training and an omnichannel member experience as it develops studios across the United States and Canada.
