Pure Barre is giving students another reason to make room for fitness between lectures, assignments and exams with its new Student Unlimited Membership. Available at participating studios, the membership offers unlimited classes with monthly pricing ranging from $99 to $249. Students must provide a valid student ID at sign-up, and memberships automatically renew each month until canceled.
The offer is built around Pure Barre's 50-minute, high-intensity, low-impact workouts, which are designed to build full-body strength, endurance and core strength. The brand offers five class formats, while its schedule of classes is intended to give students flexibility as they balance exercise with academic commitments.
For Pure Barre Pittsburgh member Kasey Sipos, who is pursuing a doctorate in nurse anesthesia, the membership has become part of her routine. She described her 50 minutes at Pure Barre as an important outlet while managing the demands of her academic program. Michelle Ditto, Pure Barre's vice president of training and technique, said the brand's combination of group fitness and individualized attention makes the format particularly suited to students.
The student offer also illustrates how recurring membership programs can become an important part of customer relationships for boutique fitness businesses. Gorilla Dash offers a Memberships and Subscriptions feature that can help franchise organizations organize recurring programs, manage membership information and support customer relationships across multiple locations.
For Pure Barre, the launch adds a targeted membership option to a franchise network whose studios are independently owned and operated. With pricing and participation varying by location, the Student Unlimited Membership gives participating studios another way to engage the student market while connecting a recurring membership model with a customer group whose schedules can change quickly.
