Proforma has successfully concluded its 2025 Energize event series, uniting more than 100 distributor owners and over 115 supplier partners across three cities in a celebration of collaboration and innovation. Designed to strengthen relationships and inspire new ideas within the print and promotional products industry, the series once again demonstrated Proforma’s commitment to empowering its network through connection and shared vision.
The series began in New Orleans, where attendees gathered at the historic Sazerac House to exchange insights and forge partnerships in an atmosphere filled with southern charm. The journey continued in Phoenix, where participants were greeted with a vibrant, desert-themed welcome that reflected the city’s personality and creative energy. The finale took place in Philadelphia, where a scenic river cruise provided a memorable backdrop for discussions about growth, strategy, and the evolving future of the industry.
Michelle Dalton, Senior Vice President of Owner and Supplier Success at Proforma, described the event’s atmosphere as both intimate and productive. “Energize brings together a select group of industry leaders in an intimate setting,” Dalton said. “It creates the perfect environment for impactful collaboration and idea-sharing.” Her remarks captured the spirit of the gatherings, where conversation flowed naturally and new opportunities emerged from every exchange.
Among the attendees was Pablo Prahl, distributor co-owner of Proforma A&G Marketing Group, who highlighted the value of the experience. “The smaller group allowed for thoughtful, one-on-one conversations,” he said. “The collaboration sparked new ideas and fresh perspectives. I walked away feeling recharged and genuinely excited about the opportunities ahead.” His comments echoed the sentiments of many participants who left the events inspired and ready to bring fresh energy to their businesses.
By curating experiences that balance professionalism with a sense of community, Proforma continues to redefine how franchise networks engage with their members. The 2025 Energize series served not only as a platform for education and networking but also as a reminder of the company’s broader mission—to inspire innovation, strengthen partnerships, and lead the print and promotional products industry into a new era of connected success.
