Potbelly Sandwich Works is ushering in the last days of summer with the much-anticipated return of its fan-favorite S’mores Cookie, a seasonal dessert known for evoking sweet memories of campfires and childhood summers. Available in shops beginning Monday, August 4, 2025, the limited-time cookie features a rich combination of Hershey’s mini kisses, crispy graham cracker bits, and gooey marshmallows, all freshly baked into a warm, chewy indulgence.
The return of the S’mores Cookie underscores Potbelly’s ongoing focus on delivering comfort food with a nostalgic twist. As part of the launch, Potbelly will offer a celebratory promotion in honor of National S’mores Day. From August 10 through August 15, customers can receive a free cookie of their choice with the purchase of any entrée. Eligible items include Potbelly’s signature toasted sandwiches, crisp salads, hearty soups, and its popular creamy Mac ‘n Cheese.
Eric Chenel, Director of Consumer Insights and Menu Innovation at Potbelly, emphasized the sentimental value of this limited-time treat. “Our signature cookies, baked fresh daily, are bursting with flavor, and the S'mores Cookie strikes a chord with many of our fans,” Chenel said. “It’s not just a cookie; it’s a trip down memory lane.”
With its distinctive mix of nostalgic flavors and limited-time availability, the S’mores Cookie offers a seasonal indulgence that is likely to attract loyal fans and curious newcomers alike. Guests are encouraged to visit early, as supplies are expected to move quickly and the dessert will only be available for a short time.
