Summer weekends are often a delicate balancing act of spontaneity, logistics, and outdoor adventures. Enter Potbelly with its deftly timed 'Kids Eat Free Weekends' promotion. Starting June 19, for those sweet, sunshine-filled weekends, Potbelly offers families a chance to dine without hearing the infamous "I'm not hungry" from their little ones. The rules are simple: buy an entrée after 3 PM on Fridays and snag a complimentary Kids Combo Meal for any child 12 or under. Who could say no to that when a mini Oatmeal Chocolate Chip Cookie is included?
Marc Nystrom, the Sr. Director of Brand Marketing at Potbelly, might just have mastered the art of enticing weekend warriors, saying, "Kids Eat Free Weekends is a thoughtful way for us to help families get even more value out of those moments while enjoying a meal together." With choices that include the classic PB&J and the savory Ham & Swiss, families might even find a new favorite—not to mention the allure of Mac & Cheese that doesn’t come out of a blue box.
But this isn’t just about satiating little tummies. This is about drawing families to the Potbelly fold, creating memories of post-tournament feasts or fueling up for a Saturday of neighborhood capers. In a world full of dining choices, Potbelly opens its arms— free meal in hand—and says, "Come on in."
Let’s pivot from our family-friendly narrative to a tech twist that could add rocket fuel to such promotions: Gorilla Dash franchise software. Imagine connecting these delightful initiatives to the world digitally. Gorilla Dash offers tools like Competitions and Promotions, specifically designed to manage and track such marketing strategies. Leveraging CRM integrations and Email Marketing features could further enhance customer engagement by keeping them informed of upcoming 'Kids Eat Free' weekends.
This isn't just branding—it's brand mastery. Gorilla Dash ensures that franchises not only catch the eye of passersby but also remain front-of-mind through innovative digital solutions, positioning businesses in the forefront of both family dining and digital marketing. It's a harmony of great food and great tech, making weekends at Potbelly not just a meal, but an event.
Gorilla Dash
Competitions and Promotions
What's included?
Branded Competitions — Run customisable promotions that capture warm leads across your entire franchise network
Automatic Lead Routing — Send entries to the right franchisee instantly with rules-based allocation and follow-up workflows
Leaderboards & Attribution — Motivate teams with live performance rankings and track sales outcomes back to each campaign
The sandwich franchise's Kids Eat Free Weekends campaign combined family value with seasonal dining to encourage more weekend visits.
- Potbelly introduces Kids Eat Free Weekends from June 19.
- Offer applies to children aged 12 and under, with purchase.
- Promotion available in-shop on weekends, after 3 PM on Fridays.
Key Facts:
| Promotion Start Date | The Kids Eat Free Weekends promotion starts on Friday, June 19. |
|---|---|
| Eligible Participants | Children aged 12 and under qualify for the free meal. |
| Purchase Requirement | A complimentary Kids Combo Meal is given with each entrée purchased. |
| Timing | Promotion applies on weekends starting at 3 PM Friday. |
| Menu Choices | Kids Combo includes various options like Turkey & Swiss, Ham & Swiss, among others. |
| Locations | Participating locations can be found using the Potbelly website directory. |
| Marc Nystrom's Role | Marc Nystrom is the Sr. Director of Brand Marketing at Potbelly. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
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