Pool Duck, a pool cleaning and service franchise founded in Florida, has awarded its third franchise territory in the Tampa Bay area, extending its presence in what the company considers its home market. The agreement builds on Pool Duck's broader push to grow its franchise footprint across the state.
The brand was developed on nearly 30 years of hands-on pool industry experience, with a stated goal of bringing a more modern, professional approach to an industry the company describes as traditionally fragmented. Its model pairs recurring weekly pool service with technology, professional marketing, structured training and ongoing operational support intended to help franchise partners build scalable businesses.
"Tampa Bay is home for Pool Duck, so continuing to grow our franchise presence here is especially exciting," said Justin Denham, CEO of Pool Duck. He added that the company sees an opportunity to bring a more modern, professional standard to pool service, and that each new franchise partner moves the brand closer to that goal.
Pool Duck offers two paths into ownership: an Owner-Operator model for franchisees who want to run day-to-day service themselves, and an Executive model for those who prefer to build and oversee a team of pool technicians. Supporting that mix of ownership styles across a growing number of territories takes a system built for scale. Gorilla Dash offers a Recruitment feature designed to help franchise brands organize prospective franchisee leads and track candidates as new markets open, helping owners like Denham keep pace as more territories come online.
The new Tampa Bay agreement is part of a broader Florida growth strategy for Pool Duck, with the company actively developing additional markets throughout the state as it continues to expand its franchise network.