Pollo Campero has strengthened its executive team with the appointment of Karla Patino as vice president of U.S. marketing and sales, adding an experienced restaurant marketing leader as the company accelerates its expansion across the United States. The fast-growing chicken brand currently operates more than 150 U.S. restaurants and has set a goal of reaching 250 locations by 2030.
Patino brings more than two decades of experience leading marketing initiatives for globally recognized restaurant brands, including Taco Bell, KFC, Burger King and Chipotle. Her career has focused on building culturally relevant campaigns, particularly for Hispanic consumers, making her a natural fit for Pollo Campero as the brand continues expanding its presence in key U.S. markets.
According to Managing Director Luis Javier Rodas, the appointment comes at a pivotal stage in the company's growth strategy. Patino will oversee U.S. marketing and sales efforts while helping strengthen customer engagement, reinforce brand positioning and support franchise development. Her multicultural background and experience developing regional and international campaigns are expected to help the brand connect with a broader audience while remaining authentic to its roots.
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With an experienced marketing executive now guiding its U.S. strategy, Pollo Campero is positioning itself for sustained expansion in one of the country's most competitive restaurant segments. The appointment reflects the company's broader commitment to strengthening its leadership team while building lasting relationships with customers and supporting continued franchise growth.