Perkins American Food Company Unveils Bold Fast-Casual Concept: Introducing Griddle & Go, a Revolutionary Spin on Classic Eats

Perkins, a classic American eatery known for its hearty pancakes and homestyle meals, is flipping the script with a bold new approach tailored to the fast-paced rhythms of modern life. Enter Griddle & Go, the innovative store prototype crafted to captivate younger customers and keep up with the on-the-move crowd.

This compact culinary haven spans a mere 1,500 square feet yet manages to pack a flavorful punch. With seating for 65 guests, cutting-edge digital ordering tools, and a sleek, modern design, Griddle & Go is setting the stage for a dining experience that's anything but ordinary.

Featuring state-of-the-art digital menu boards, interactive kiosks, and a laser focus on digital innovation, Griddle & Go is breaking free from old-fashioned norms to embrace the future of food service. Designed to seamlessly fit into both traditional and non-traditional spaces – think casinos, convenience stores, truck stops, and even hospitals – this revolutionary concept is set to redefine the dining landscape.

Seeking to charm the TikTok generation, Perkins has revamped its image from top to bottom. Rebranding as Perkins American Food Company and enlisting the savvy leadership of brand president Toni Ronayne, the company is on a mission to capture the hearts and appetites of young consumers.

Although Perkins saw a modest 0.7% increase in systemwide sales in 2023 and a decline in unit count, the acquisition by Huddle House in 2019 sparked a full-force revitalization effort. Now, the launch of Griddle & Go in Saint-Isidore, Canada, promises to herald a new era of culinary exploration as the concept expands to Texas and California.

In a savvy move that's winning over franchisees far and wide, Griddle & Go's smaller footprint translates to reduced real estate and operational costs. And behind the scenes, Perkins is embracing cutting-edge technology with cloud-based point-of-sale systems geared toward enhancing data capture and personalized marketing strategies.

So as Perkins American Food Company charts a course toward operational efficiency, one thing's for certain – with Griddle & Go leading the charge, the future of dining looks brighter and more delicious than ever. A fresh serving of innovation with a side of savvy strategy? Count us in.