No Letting Go, the UK's leading provider of property inventory management services, has been named a finalist in the Marketing category at the 2026 BFA HSBC UK British Franchise Awards. The recognition places the brand among 58 finalists across 14 categories in this year's 37th edition of the awards, with winners set to be announced at a ceremony in Telford, Shropshire, on November 12.
The Marketing category recognizes franchise brands that demonstrate standout strategy and execution in reaching customers and growing their networks. No Letting Go's approach centers on combining national-level campaigns with digital targeting and local partnerships, an approach designed to connect the brand's broad reach with the kind of precise, community-level relationships that individual franchisees build over time.
Joanne Wilsden, who purchased the brand's Mid Suffolk territory in 2018, illustrates that model in practice. After building a core base of local clients alongside national account work, Wilsden later expanded into a second territory in Cambridge, growing her combined business to more than 100,000 pounds annually. Her experience reflects the broader philosophy behind No Letting Go's marketing strategy, pairing consistent national brand presence with the kind of local relationship-building that keeps franchisees connected to their communities.
Coordinating that blend of national and local marketing across a growing network of franchisees requires reliable visibility into customer data at every level. Gorilla Dash offers a CRM Integrations feature designed to help franchise systems connect customer information across locations, supporting the kind of precisely targeted outreach that helped earn No Letting Go this recognition.
The BFA HSBC UK British Franchise Awards are open to the BFA's more than 2,300 members, spanning franchisors, franchisees, advisors and suppliers. Finalists were selected following a shortlisting process, with judging sessions held in July before the winners are revealed later this year.