Meet the Power Couple Revolutionizing Franchise Financing

In a world where financing can feel like navigating a labyrinth with no exit in sight, enter Cindy Watson and Dan Pace, the dynamic duo behind First Financial. This couple isn't just your average financier; they are the knights in shining armor for aspiring franchise owners, fighting the good fight against the dragons of bureaucracy and indecision.

Founded 27 years ago, First Financial was initially synonymous with equipment leases—yes, the fitness industry had its financial fairy godparents. As time danced on, their expertise ballooned into the expansive realm of Small Business Administration (SBA) financing. Who knew a couple could blossom into SBA financing aficionados? Their guiding principle? "Removing the stress from financing so clients can focus on what matters: building their business." A mantra that suggests they’ve been sipping on positivity instead of coffee.

But every hero needs a team. Their nephews, Mike Allen and Tim Fitzpatrick, joined the ranks, ushering in a new era of leadership. With decades steeped in finance, they have bolstered First Financial’s presence in the market, showcasing the power of family in business.

Client focus? Check. With over 700 five-star Google reviews, their success is not just anecdotal; it’s ground in solid results. One happy client marveled at how her financing dreams materialized after facing rejections from various banks. And that’s exactly what it’s about—changing lives, one loan at a time.

Ask Watson and Pace about leadership, and they'll tell you it’s about empowering their team to wield their skills to the fullest, whether that's through building lasting relationships or acing the SBA loan process. Their greatest accomplishment? Perhaps it’s redefining SBA loans from burdens to golden opportunities—a transformation that frames them as more than financiers, but as life-changers.

Franchising, they say, is about the people. And their admiration stretches to those, like Brandon Haire, who’ve challenged inefficiency in the industry. Their journey is proof that with passion, partnership, and perseverance, anyone can thrive.

So, if you’re in franchising and not yet acquainted with First Financial, it’s high time you change that. What are you waiting for? Let them help your dreams become reality!