Laundry Luv is more than doubling its original Abilene location, growing to 14,405 square feet and 202 machines.
- Laundry Luv in Abilene expands from 6,240 Sqft to 14,405 Sqft.
- Boasts 202 machines, becoming Texas' largest laundromat.
- Veteran-owned, focusing on luxury and family-centered locations.
Laundry Luv Laundromats is more than doubling the size of its original location in Abilene, Texas, expanding from 6,240 square feet to 14,405 square feet. The enlarged facility is expected to house 202 machines, which the company says will make it the largest laundromat in Texas. The project reflects the brand’s approach to combining laundry capacity with a more welcoming, family-centered customer experience.
Laundry Luv opened the Abilene location in 2019 and has since expanded its corporate presence and launched a franchise program. The larger site is intended to accommodate more customers while creating additional space for families and community activities. The company expects the expansion to open in late fall 2026, followed by a Re-Grand Opening celebration featuring giveaways, family activities and special offers.
The brand offers more than traditional self-service laundry. Its services include wash-and-fold, pickup and delivery, alongside amenities designed to make visits more convenient for customers. For franchise operators, the combination illustrates how a laundromat can build its service mix around different customer needs while investing in the physical location.
Laundry Luv’s founders have emphasized a community-focused approach to the business. Co-founder and Chief Visionary Officer Ken Wimberly has described the company’s goal as making customers feel welcomed and valued, rather than treating laundry as a purely transactional chore. The Abilene expansion gives the company more room to put that approach into practice while increasing the location’s operating capacity.
As franchise networks expand, operators also need clear ways to track results across locations. The Financial Reporting feature available through Gorilla Dash can help franchise organizations review financial performance and compare results across their businesses. While each expansion depends on its own market and operating model, reliable reporting can help owners assess performance as they make decisions about future growth.
Key Facts:
| Location Expansion | Laundry Luv increased its Abilene location from 6,240 Sqft to 14,405 Sqft. |
|---|---|
| Machine Count | The laundromat now houses 202 machines, making it the largest in Texas. |
| Business Model | Veteran-owned, employing disciplined systems and structured frameworks. |
| Grand Reopening Plans | Scheduled for late fall 2026, featuring giveaways and family activities. |
| Franchise Opportunities | Focuses on multiple revenue streams, including self-service and commercial accounts. |
| Cultural Mission | Aims to transform laundromats into luxurious, family-friendly venues. |
| Ken Wimberly's Vision | Influenced by Texan brands like Buc-ee's to redefine customer experiences. |
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