The family‑entertainment franchise signs lease for a new 30,000 sq ft park in Danvers, MA, slated to open in late 2026 under Unleashed Brands’ growth strategy.
- Urban Air Adventure Park is opening in Danvers, MA in late 2026.
- The park will be over 30,000 square feet in size.
- It aims to create around 60 new jobs for the local community.
Urban Air Adventure Park is preparing to open a 30,000-square-foot facility in Danvers, Massachusetts, slated for late 2026. This expansion, led by Unleashed Brands, represents the franchise’s commitment to providing immersive family entertainment experiences while strategically growing in key regional markets. The new location promises to be a destination where families can gather for active, high-energy fun in a safe and engaging environment.
The Danvers park will feature signature attractions including Adventure Slides, expansive climbing walls, the Sky Rider indoor zipline, and Air Court for interactive games. Brand President Tim Sharp emphasized the focus on quality experiences for all ages, noting, “Families crave meaningful time together, and we are excited to bring our park experience to even more communities in Massachusetts.” The attractions combine physical activity with imaginative play, offering guests a memorable experience beyond traditional amusement options.
The project also brings notable economic benefits to the community. Approximately 60 new jobs will be created, spanning guest services, operations, and support positions. Navin Sharma, Chief Development Officer of Unleashed Brands, highlighted that the Danvers location is part of a carefully targeted growth strategy designed to bring family-centered entertainment to high-demand markets. The park reflects both the company’s operational excellence and its focus on sustainable franchise development.
Urban Air’s recent recognition as the number one entertainment franchise further underscores the strength of its concept. By combining strategic market placement, innovative attractions, and a commitment to quality guest experiences, the Danvers park illustrates how experiential franchises continue to thrive in the competitive family entertainment sector. As the countdown to its 2026 opening continues, Urban Air is poised to become a centerpiece for local recreation and a model for future franchise expansions.
Key Facts:
| New Location Opening | Urban Air Adventure Park will open a new location in Danvers, MA by late 2026. |
|---|---|
| Size of the Park | The park will cover more than 30,000 square feet of adventure activities. |
| Diverse Attractions | Expected attractions include Adventure Slides, a Sky Rider Indoor Zipline, and climbing walls. |
| Job Creation | The park is projected to hire approximately 60 new employees. |
| Franchise Ranking | Urban Air was named the No. 1 entertainment franchise in Entrepreneur Magazine's Annual Franchise 500 list. |
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