Experiential entertainment brand enters Atlanta under franchisee Jason Chen
- iSmash announces its first Atlanta location set to open in 2025-2026.
- The venue features Rage Rooms and Splatter Paint experiences.
- Local entrepreneur Jason Chen leads the launch and plans more locations.
iSmash, the interactive entertainment brand known for its high-energy experiences, is preparing to open its first Georgia location in Roswell. The new venue will be situated in Crossville Village, a retail center at the busy intersection of Alpharetta Highway and Holcomb Bridge Road, giving the brand a prominent spot in one of the area’s most recognized shopping hubs.
The Roswell location is designed to deliver a blend of adrenaline and artistry, with Rage Rooms where guests can release tension and Splatter Paint rooms that transform stress into color-filled creations. Marketed as a destination for birthdays, corporate outings, and spontaneous date nights, iSmash offers a playful alternative to traditional entertainment venues.
Leading the venture is entrepreneur Jason Chen, who brings a hospitality-driven approach to the project. “I’ve always been passionate about creating experiences and spaces where people can come together and have a great time,” Chen said. His vision for iSmash Roswell is to create a welcoming refuge for families, friends, and coworkers to celebrate and reconnect through shared experiences.
The company’s founder and CEO, Steven Shortino, voiced confidence in Chen’s ability to represent the brand in the Atlanta market. “We’re thrilled that Jason is leading the iSmash entry into Atlanta,” Shortino said. “His energy and dedication align perfectly with our mission to reinvent how people celebrate and unwind.”
Beyond entertainment, Chen plans to integrate iSmash into the local community by partnering with the Roswell Chamber of Commerce and other organizations. He also emphasized accessibility, noting that activities will be available for children as young as three in Splatter Paint rooms and eight in Rage Rooms. With a range of packages and equipment provided, the venue is set to position itself as a vibrant gathering space within Crossville Village, offering an experience that appeals across generations.
Key Facts:
| First Atlanta Location | iSmash's initial venture in Metro Atlanta will launch in 2025-2026. |
|---|---|
| Rage Rooms | iSmash features Rage Rooms for stress relief activities. |
| Splatter Paint Experience | Guests can unleash their creativity in dedicated Splatter Paint rooms. |
| Target Audience | Activities cater to ages from three for painting to eight for Rage Rooms. |
| Entrepreneurial Leadership | Jason Chen, with a hospitality background, spearheads the Roswell venue. |
| Community Engagement | Chen aims to connect with local organizations and the Chamber of Commerce. |
| Innovative Celebrations | The venue offers a unique setting for birthdays, team-building events, and more. |
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