HTeaO will celebrate the grand opening of its newest Texas location in El Campo on August 1, marking another milestone in the brand's continued expansion across its home state. The store is owned by franchise partners Brandon Somers, Joanie Roome, and Sandra Smolik Alexander, bringing together entrepreneurial experience with deep local roots. For Roome and Alexander, the opening carries added significance, as both grew up in El Campo and are returning to invest in the community that shaped their lives. Their homecoming reflects HTeaO's franchise model of partnering with local owners who understand the neighborhoods they serve while strengthening the brand's presence throughout Texas.
The new location will offer HTeaO's signature lineup of more than 20 flavors of sweetened and unsweetened tea, each brewed using the company's proprietary water filtration system and made with 100 percent natural ingredients. In addition to freshly brewed tea, guests can enjoy coffee, specialty beverages, and the convenience of drive-through service, making the store an accessible destination for customers throughout the day. Designed to serve as more than a beverage stop, the El Campo location aims to become a welcoming gathering place where residents can connect over quality drinks and friendly service.
To commemorate the grand opening, HTeaO has planned several promotions for customers visiting the new store. Guests can enjoy complimentary tea during the morning celebration on August 1, followed by buy one, get one free offers and discounted gallon purchases throughout the opening week. Customers are also encouraged to download the HTeaO mobile app to access exclusive rewards and future promotions, reinforcing the company's commitment to building lasting relationships with guests while creating an engaging experience that extends beyond a single visit.
As franchise systems continue expanding into new communities, maintaining meaningful customer relationships becomes increasingly important across every location. Gorilla Dash includes a CRM Integrations feature designed to help franchisors centralize customer information, strengthen lead management, and improve communication throughout growing franchise networks. By connecting customer data across multiple business systems, franchise organizations can better support local marketing efforts while delivering a more consistent customer experience without implying any affiliation between HTeaO and Gorilla Dash.
The El Campo opening highlights HTeaO's continued momentum as one of Texas' fastest-growing beverage franchises while demonstrating the value of locally owned businesses in driving community engagement. By combining hometown leadership, premium products, and a customer-first approach, the company continues expanding its footprint across the state while creating welcoming destinations for both longtime residents and first-time visitors.
