Service Experts has expanded its Texas footprint with a new franchise agreement serving the Katy and Sugar Land communities in Greater Houston. The territory will be led by Steve and Logan Marullo, a father-son team whose combined experience in franchising, sales, and leadership positions them to capitalize on growing demand for HVAC services across the region.
Steve Marullo brings more than 20 years of experience in chemical sales and served nine years in the U.S. Navy before entering franchise ownership. His son, Logan, built his career in software and technology sales, providing expertise in customer relationships and business development. Together, they have established a track record as franchise owners and are now applying that experience to the residential services sector.
The agreement marks Service Experts' second Texas franchise signing within two months, underscoring the company's commitment to expanding its presence in one of the nation's most active markets for heating and cooling services. Katy and Sugar Land continue to attract new residents and businesses, creating opportunities for service providers that can meet the needs of rapidly growing communities.
According to the company, the new franchise is expected to begin operations later this year. Steve and Logan Marullo said their complementary backgrounds allow them to approach the business from different perspectives while sharing a common goal of building a strong local operation supported by a proven franchise model.
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For Service Experts, the Greater Houston agreement represents another step in its broader franchise growth strategy. For the Marullos, it is an opportunity to build on their entrepreneurial experience while serving homeowners and businesses in two of Texas's most dynamic communities. With population growth continuing across the region, the new franchise enters the market at a time when demand for reliable HVAC services remains strong.