Steve and Logan Marullo expand Service Experts into Katy and Sugar Land, blending decades of experience with a new-generation approach to franchise ownership in Greater Houston.
- Service Experts signs new franchise in Greater Houston.
- Steve and Logan Marullo lead the venture.
- Franchise combines 30 years of operational experience.
Service Experts has expanded its Texas footprint with a new franchise agreement serving the Katy and Sugar Land communities in Greater Houston. The territory will be led by Steve and Logan Marullo, a father-son team whose combined experience in franchising, sales, and leadership positions them to capitalize on growing demand for HVAC services across the region.
Steve Marullo brings more than 20 years of experience in chemical sales and served nine years in the U.S. Navy before entering franchise ownership. His son, Logan, built his career in software and technology sales, providing expertise in customer relationships and business development. Together, they have established a track record as franchise owners and are now applying that experience to the residential services sector.
The agreement marks Service Experts' second Texas franchise signing within two months, underscoring the company's commitment to expanding its presence in one of the nation's most active markets for heating and cooling services. Katy and Sugar Land continue to attract new residents and businesses, creating opportunities for service providers that can meet the needs of rapidly growing communities.
According to the company, the new franchise is expected to begin operations later this year. Steve and Logan Marullo said their complementary backgrounds allow them to approach the business from different perspectives while sharing a common goal of building a strong local operation supported by a proven franchise model.
As franchise systems expand across multiple territories, maintaining consistent access to operational knowledge can become increasingly important. Gorilla Dash offers Knowledge Base services that help franchise businesses organize training materials, company documentation, operational procedures, and internal resources within a centralized environment. The service is designed for franchise organizations seeking a structured approach to managing business information as they grow.
For Service Experts, the Greater Houston agreement represents another step in its broader franchise growth strategy. For the Marullos, it is an opportunity to build on their entrepreneurial experience while serving homeowners and businesses in two of Texas's most dynamic communities. With population growth continuing across the region, the new franchise enters the market at a time when demand for reliable HVAC services remains strong.
Key Facts:
| New Franchise Location | Service Experts has opened a new franchise location in Katy and Sugar Land, Greater Houston. |
|---|---|
| Franchise Ownership | Owned by Steve and Logan Marullo, a father-son team with extensive franchise ownership experience. |
| Experience in Leadership | Steve has 20 years of experience in chemical sales and served in the U.S. Navy for nine years. |
| Operational Excellence | Logan's tech sales career complements the franchise's growth strategy. |
| National Platform Support | 30 years of Service Experts' operational experience supports this franchise. |
| Focus on Team Building | The Marullos are committed to building a team and ensuring long-term growth. |
| Vice President's Endorsement | Nick Ridgway, VP of Franchise Development, endorses the Marullo team. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.