Big Blue Swim School is expanding its presence in New Jersey with the opening of a new location in Wayne, providing families with additional access to structured swim instruction ahead of the busy summer season. The facility, located at Plaza Square on Hamburg Turnpike, will officially welcome guests during a grand opening celebration scheduled for June 20.
The event is designed to introduce local families to the school's programs through a Family Fun Day featuring interactive activities, games, facility tours, food vendors, and prize giveaways. Guests will also have the opportunity to learn more about the school's curriculum and take advantage of promotional offers available during the opening period.
The Wayne facility features an eight-lane pool and will offer lessons for children ranging from three months to 12 years old. According to co-owner Manan Shah, the goal is to create an environment where children can build confidence in the water while parents receive the support and guidance needed throughout their learning journey. The curriculum was developed by Olympic gold medalist Tom Dolan and former American record holder Chris DeJong, combining proven teaching methods with individualized instruction designed to help students progress at their own pace.
Big Blue Swim School founder Chris DeJong has long emphasized the importance of creating a community-centered approach to swim education. The company's teaching model focuses not only on water safety and skill development but also on building confidence through a structured learning experience. As the brand continues to expand, it remains focused on delivering consistent instruction while adapting to the needs of local families.
For organizations that manage recurring classes, special events, and customer communications, maintaining operational coordination can become increasingly important as locations grow. Gorilla Dash offers CRM Integrations that help businesses centralize customer information, while its Event Calendar feature supports the scheduling and promotion of classes, workshops, and community events across multiple locations.
The opening of the Wayne facility represents another step in Big Blue Swim School's ongoing growth strategy. By combining specialized instruction, modern facilities, and community engagement, the brand continues to strengthen its presence in the children's enrichment sector while helping families develop essential swimming skills in a supportive environment.