Big Blue Swim School has reached a major milestone with the opening of its 50th location in Katy, Texas, marking a significant step in the company’s mission to make swimming a life skill for every child. The new facility not only expands Big Blue’s presence in the Houston area but also reinforces its commitment to providing families with a high-quality, technology-driven swim experience.
Founded by former competitive swimmer Chris DeJong, Big Blue Swim School was built on the idea that learning to swim can be both educational and empowering. Each location uses a proprietary curriculum developed by professional swimmers, designed to instill confidence and safety in the water. The brand’s mobile app, which allows parents to monitor progress, schedule lessons, and communicate directly with instructors, has become a cornerstone of its customer experience.
“From the very beginning, Big Blue has been about more than just swim lessons,” said DeJong. “Our goal has always been to create lasting relationships with families and to be a trusted part of their children’s development.” His vision has guided the brand’s growth from a single location into a nationwide franchise that emphasizes community engagement and individualized instruction.
Brandon Bean, CEO of Big Blue Swim School, called the 50th opening a “proof point” of the brand’s strength and franchise model. “This milestone represents more than expansion—it’s about delivering consistent, high-quality experiences to families across the country,” he said. Bean credits much of the company’s success to its franchise partners, who share the same mission of helping children build confidence through swimming.
Big Blue’s growth trajectory shows no sign of slowing. With more than 250 units already sold, the brand continues to expand into major U.S. markets, including Seattle, Long Island, and Columbus. Its focus on operational efficiency, tech integration, and family experience has positioned it as one of the most promising franchises in the swim education industry.
As Big Blue celebrates its 50th pool, the company stands out not just for its rapid expansion but for its dedication to purpose-driven growth. By combining professional expertise, innovative technology, and a focus on community, Big Blue Swim School is charting a course that could redefine how families approach swim education nationwide.