Home Instead’s Young Visionaries and Star Performers Shine in Franchise Awards

In the world of franchising, it’s not every day that a 24-year-old gets to ascend the ranks and shine brightly, but Wafa Mohbubul is no ordinary franchisee. Owner of a bustling Home Instead territory, her journey exemplifies the promise that franchising holds for young entrepreneurs. As a finalist in the coveted Young Guns category at the upcoming 2025 BFA HSBC UK British Franchise Awards, her story reflects not only ambition but also a reminder: success in business is not exclusive to age.

On a different note, we have Zoe March and Rob Moore, a dynamic duo who manage a burgeoning portfolio of Home Instead franchises. With four territories under their belts, soon to be five, they’ve mastered the art of balancing performance with a heartwarming ethos of care. Their nomination in the highly competitive Star Performer category showcases their commitment to excellence.

Imogen Clarke, Head of Franchise Development at Home Instead, succinctly captured the collective excitement surrounding these awards, acknowledging the high esteem in which they are held. "Congratulations to Wafa, Zoe, and Rob—you truly deserve this recognition!" she exclaimed, embodying the spirit of camaraderie that thrives within the Home Instead family.

As we edge closer to the glittering black-tie event scheduled for November 6, 2025, in Telford, the anticipation heightens; a celebration of the best in British franchising is in the making. HSBC UK's Gillian Morris and BFA's Pip Wilkins echoed sentiments of pride and inspiration as they congratulated all finalists, reiterating that each contestant is a testament to dedication and high ethical standards. British franchising, indeed, has found its champions.