Handel’s Homemade Ice Cream has scooped up a sweet new addition to their team, naming Hillary Frei as their Chief Marketing Officer. The decision was met with a cone-erstone of approval from CEO, Jennifer Schuler, who lauded Frei's background in food and franchise, as well as her experience with classic and retro-inspired brands.
Before dishing out her talents at Handel’s, Frei served as the Head of Marketing at Wetzel’s Pretzels and whipped up success leading e-commerce for FAO Schwarz. She also churned out results as the Chief Marketing Officer at Big Chill Appliances, where she cooked up partnerships with interior design experts and boosted sales by a frosty 25% annually.
With a sprinkle of enthusiasm, Frei expressed her delight in joining the Handel’s team, citing their rich history, handmade products, and most importantly, their outstanding ice-creamatic team. In a double scoop of talent, Handel’s also welcomed Erin Snyder as their Vice President of Franchise Development, bringing a plentiful 20 years of experience from Papa John’s International.
In these chilly times, Handel’s Homemade Ice Cream is heating up with a fresh duo at the helm. Let’s scream for ice cream and toast to a sweet future with Frei and Snyder leading the charge!
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Handel’s Homemade Ice Cream Scoops Up Hilary Frei as Chief Marketing Officer: A Cold Treat for the Team!
Papa John’s InternationalBig Chill AppliancesFAO SchwarzHillary FreiHandel’s Homemade Ice CreamWetzel’s PretzelsJennifer SchulerErin Snyder
Monday 30th September, 2024
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Handel’s Homemade Scoops Up Major Talent - New Chief Marketing Officer and Vice President Join the Chilly Team
- Hillary Frei has been appointed as the Chief Marketing Officer at Handel’s Homemade Ice Cream, praised for her background in food and franchise as well as experience with classic and retro-inspired brands.
- Prior to joining Handel’s, Frei held leadership positions at Wetzel’s Pretzels and FAO Schwarz, where she drove success in marketing and e-commerce respectively. At Big Chill Appliances, she increased sales by 25% annually through strategic partnerships and initiatives.
- Handel’s also welcomed Erin Snyder as their Vice President of Franchise Development, bringing in 20 years of experience from Papa John’s International. The new leadership duo is poised to lead Handel’s to a sweet future, leveraging their talent and expertise in the industry.
Key Facts:
| New Chief Marketing Officer at Handel’s Homemade Ice Cream | Hillary Frei joins the team with a background in food and franchise, experience with classic and retro-inspired brands |
|---|---|
| Frei's Previous Roles | Head of Marketing at Wetzel’s Pretzels, led e-commerce for FAO Schwarz, Chief Marketing Officer at Big Chill Appliances |
| Frei's Achievements at Big Chill Appliances | Cooked up partnerships with interior design experts, boosted sales by 25% annually |
| Handel’s Vice President of Franchise Development | Erin Snyder brings 20 years of experience from Papa John’s International |
| Handel’s Homemade Ice Cream’s Direction | With Frei and Snyder at the helm, the company is heating up for a sweet future |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
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