In a flavorful twist, Guzman y Gomez is gearing up for its ASX debut, potentially adding a touch of zest to the Australian stock market in the fiscal year 2025. The burrito dynasty, known for its rampant expansion, reported a sizzling $759 million in revenue—a palatable 32% jump from last year. With earnings rising 56% to $32 million, CEO Steven Marks stirred the pot, sharing that preparations are in full swing for a public offering.
Operating 171 burger joints across Australia and a sprinkle in the US, Singapore, and Japan, Guzman y Gomez isn't shy about its ambitions. With plans for more than 30 new locations, primarily drive-throughs, they've mastered the art of convenience. This strategy has been a hit, turning fast food into a delectable experience, especially with a $3 taco, irresistible during cost-of-living crunches.
Marks, the brain behind this flavor haven, revealed a chase for a new chief executive who’s not just a retail whiz but also embodies humility and hunger. Although he signaled a potential handover to someone new, he firmly stated, “I’m not going anywhere.” An interest in financial transparency is commendable—Marks has made it clear that customers deserve insight into the inner workings of their favorite burrito chain.
While inflation has crept in, Guzman y Gomez tackled ingredient costs head-on by raising menu prices by 8%. But Marks believes in the resilience of the dining public, noting that even in tough times, people still crave good food—and he's delivering it with style. As the journey toward an ASX crash landing continues, one thing’s for certain: in the world of fast food, Guzman y Gomez is the king of the burrito kingdom.
Home>
Guzman y Gomez Sizzles on ASX Debut, Eyes Major Growth with Strong Backing
Steven MarksMagellanPoint King CapitalAware SuperTDM Growth PartnersAthletic VenturesRobert HazanBarrenjoeyGuzman y Gomez
Friday 27th June, 2025
Gorilla Dash
Financial Reporting
What's included?
Real-Time Franchise Reporting — Connect POS and business management platforms to unify up-to-the-minute financials across every location
Location Performance Insights — Compare store-level results to spot trends, outliers, and opportunities across your network
Marketing ROI Tracking — Tie marketing spend to revenue and performance to understand what’s working and where to optimize
The Mexican‑inspired burrito chain achieved a $3 billion valuation at IPO and trades decisively higher, fueling aggressive expansion plans and investor confidence.
- Guzman y Gomez aims for ASX listing by 2025.
- Revenue increased by 32% to $759 million in FY2023.
- Plans to open over 30 new locations in Australia.
Key Facts:
| Projected ASX Listing Date | Guzman y Gomez could go public as early as late 2024 or 2025. |
|---|---|
| Financial Growth | Reported revenues of $759 million in FY2023, a 32% increase from FY2022. |
| CEO Transition | Steven Marks seeks a new CEO to manage day-to-day operations. |
| Drive-through Strategy | The chain plans to open over 30 new drive-through locations in Australia. |
| Menu Price Increase | Guzman y Gomez implemented an 8% increase in menu prices due to rising ingredient costs. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?
Book easily a FREE walkthrough with our friendly team
Select
Time
Details
Confirm
Select your preferred time slot.
Book a free 15 min chat
Book a 40 min walkthrough
Your franchise business is complicated.
Your software shouldn’t be.
Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.
Connect with Gorilla Dash and transform the way your franchise thrives.