Farmer Boys is celebrating its 45th anniversary with a limited-time promotion that brings one of its most recognizable menu items back into the spotlight. For one week in August, guests can purchase the chain’s hand-cut Zucchini Sticks for $1 with the purchase of any menu item at participating locations in California, Arizona, and Nevada.
The promotion is designed as a thank-you to customers who have supported the brand since its founding in 1981. Chief Executive Officer George Havadijas said the anniversary campaign reflects the company’s appreciation for guests who have made Farmer Boys part of their regular dining routines over the past four and a half decades.
Zucchini Sticks have long occupied a distinctive place on the Farmer Boys menu, and the company says the item is prepared through a detailed process involving more than 25 steps before it reaches customers. The chain estimates that it uses more than 1.6 million zucchinis annually, enough to stretch for hundreds of miles if placed end to end.
The anniversary offer arrives at a time when many restaurant brands are relying on nostalgia-driven promotions to reconnect with longtime customers while introducing signature items to younger diners. By pricing the product at $1, Farmer Boys is emphasizing both value and heritage, two themes that remain central to its farm-inspired identity.
Executives say the campaign is intended to generate repeat visits throughout the promotional period while reinforcing the brand’s reputation for fresh ingredients and made-to-order preparation. The company has increasingly used seasonal and limited-time offers to maintain customer engagement across its regional footprint.
For restaurant operators planning anniversary events or limited-time campaigns, digital promotion management has become an important operational consideration. Through Gorilla Dash, brands can organize customer campaigns and promotional activity using Competitions and Promotions, helping franchisees coordinate offers, encourage repeat visits, and maintain consistent execution across multiple locations.