Doner Shack, the Berlin-inspired Mediterranean quick-service restaurant brand, has reinforced its Southern U.S. expansion strategy with recently signed multi-unit franchise agreements in Alabama and Arkansas. These new developments follow previous agreements in Tennessee and Mississippi, suggesting a deliberate push to build contiguous regional markets that bolster operational efficiency and brand visibility.
This accelerated rollout reflects confidence from both franchisors and franchise operators. Jason Steele, Founder and CEO of the Steele Advisory Group—which oversees Doner Shack’s growth across North and South America—notes that these agreements create a “connected region for efficient growth,” allowing for streamlined supply chains, training, and marketing across state lines.
Doner Shack has crafted its expansion plan with precision, targeting high-traffic locations well-suited to its fast-casual Mediterranean model. The chain offers a menu of kebabs, shawarma, loaded fries, and sliders served with a modern, scalable kitchen layout that appeals to both operators and consumers drawn to speed, consistency, and flavor authenticity.
These new deals are part of a broader surge in U.S. development. Earlier this year, Doner Shack signed a six-unit deal in Mississippi with the Helen28 group, expanding its footprint faster than many QSR newcomers. With over 65 U.S. locations already awarded in 2025, the brand continues to build impressive momentum across the country.
As markets like Alabama and Arkansas come online, Doner Shack is setting itself apart in a growing Mediterranean cuisine segment that remains underrepresented in many areas of the U.S. By cluster-building regionally, the brand can optimize marketing, training, and distribution, supporting franchise success and brand consistency.
With active development in multiple states, Doner Shack is positioning itself as a culinary disruptor in the QSR space. Its focus on urban, suburban, and corridor locations in the South signals a strategic effort to meet consumer demand for elevated, ethnic-flavor options while providing franchisees with strong growth territories.
This expansion serves as a compelling case for franchise networks looking to scale quickly while maintaining operational discipline. Doner Shack’s Southern strategy demonstrates how new brands can effectively enter established markets by connecting state-level agreements into cohesive regional platforms.
