A Flavor Boost and Value Explosion from the Taco Chain
- Del Taco launches El Big Boxes for value-packed meals
- New branding reflects innovative spirit and core values
- Ad campaign features fictional music group for added fun
In a move that would make any taco lover’s taste buds tingle, Del Taco is launching not just a new look but a veritable cornucopia of flavors, encapsulated neatly in new El Big Boxes. Picture this: burritos, tacos, and shakes crammed into easy-to-carry packaging, designed to charm both your wallet and your palate. It’s a culinary love letter to California, where tacos meet burgers in a delightful dance of fusion.
Gone are the days of bland fast food; here comes Del Taco, boldly proclaiming, “Del Yeah!” with every flavor-packed morsel. Senior VP Sarah McAloon captured the essence perfectly: “Our refreshed look and voice reflect who we are at our core.” There’s an authenticity here, a commitment to real ingredients that’s as refreshing as their new Mango Pineapple Poppers — ideal for those hot summer days.
Now let’s get to the delicious details. The El Big Boxes come in three distinct options, each more enticing than the last. The $5 Clásico includes a Beef & Bean Burrito and a Mini Quesadilla, alongside Value Crinkle-Cut Fries — enough to put a grin on anyone’s face. A step up at $7 lands you the Mex Faves, boasting a Grilled Chicken Taco for the brave-hearted. And for those with hearty appetites and a penchant for rich flavors, the $9 Ameri-Mex features a Double Del Cheeseburger — because who says you can’t have the best of both worlds?
But that’s not all. The whimsical new ad campaign starring the Del Yeah’s, a fictional music group, promises to add a sprinkle of joy and humor to your everyday life. Combined with their vibrant, California-inspired rebrand, Del Taco is showing the world that staying true to one’s roots can indeed lead to delicious new adventures. A boisterous “Del Yeah” isn’t just a tagline; it’s the essence of a brand unapologetically delivering flavor without draining wallet contents.
Gone are the days of bland fast food; here comes Del Taco, boldly proclaiming, “Del Yeah!” with every flavor-packed morsel. Senior VP Sarah McAloon captured the essence perfectly: “Our refreshed look and voice reflect who we are at our core.” There’s an authenticity here, a commitment to real ingredients that’s as refreshing as their new Mango Pineapple Poppers — ideal for those hot summer days.
Now let’s get to the delicious details. The El Big Boxes come in three distinct options, each more enticing than the last. The $5 Clásico includes a Beef & Bean Burrito and a Mini Quesadilla, alongside Value Crinkle-Cut Fries — enough to put a grin on anyone’s face. A step up at $7 lands you the Mex Faves, boasting a Grilled Chicken Taco for the brave-hearted. And for those with hearty appetites and a penchant for rich flavors, the $9 Ameri-Mex features a Double Del Cheeseburger — because who says you can’t have the best of both worlds?
But that’s not all. The whimsical new ad campaign starring the Del Yeah’s, a fictional music group, promises to add a sprinkle of joy and humor to your everyday life. Combined with their vibrant, California-inspired rebrand, Del Taco is showing the world that staying true to one’s roots can indeed lead to delicious new adventures. A boisterous “Del Yeah” isn’t just a tagline; it’s the essence of a brand unapologetically delivering flavor without draining wallet contents.
Key Facts:
| Launch of El Big Boxes | New meal deals focused on value and taste. |
|---|---|
| Price points of El Big Boxes | $5 Clásico, $7 Mex Faves, $9 Ameri-Mex. |
| New drink offerings | Mango Pineapple Poppers beverages launched. |
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