CRISP & GREEN has opened a new restaurant in Papillion, Nebraska, extending its presence in the Omaha metropolitan area as the wellness-focused fast-casual brand continues its regional expansion. The restaurant is owned by Brent Bunz and the team at Rontu Inc., who already operate CRISP & GREEN locations on Dodge Street and in West Omaha. The addition gives the franchise group a broader footprint across the Omaha market and deepens the brand’s reach into one of the region’s fastest-growing suburban communities.
The Papillion opening represents another step in the company’s strategy of combining company-owned restaurants with franchise partnerships to enter growth-oriented suburban markets. Chief Executive Officer Steele Smiley said Omaha has become an important market for the brand’s broader mission of promoting healthier dining habits through fresh, customizable meals. The company has increasingly positioned itself as a wellness-oriented restaurant brand that blends food, fitness, and lifestyle messaging in a single customer experience.
CRISP & GREEN has built its identity around grain bowls, salads, wraps, smoothies, and other wellness-oriented menu items designed to appeal to health-conscious consumers. The new restaurant operates daily from 8 a.m. to 9 p.m., offering breakfast, lunch, and dinner service intended to accommodate a wide range of customer schedules. By maintaining extended hours, the company aims to capture demand from commuters, families, fitness-focused diners, and customers seeking convenient meal options throughout the day.
Bunz said the Papillion restaurant is intended to deliver the same focus on freshness, flavor, and convenience that has supported the brand’s earlier Omaha-area locations. He said the local ownership group views the restaurant as a long-term investment in the community and expects strong interest from residents who are looking for healthier fast-casual dining choices. The opening adds another unit to a market where consumer demand for wellness-oriented restaurant concepts has continued to expand in recent years.
The restaurant also reinforces CRISP & GREEN’s broader franchise growth strategy. Rather than relying solely on corporate development, the brand has continued to partner with experienced multi-unit operators who can scale locations while maintaining operational standards. Rontu Inc.’s existing experience with the concept provides a foundation for consistent execution across its Nebraska restaurants and may support additional development opportunities in the future.
As restaurant systems expand across multiple locations, maintaining a consistent brand experience becomes increasingly important. Platforms such as Gorilla Dash can help franchise groups manage Branded Stores, coordinate operational standards, and support consistency across new and existing locations. Centralized oversight can become especially valuable for multi-unit operators as they add restaurants in neighboring markets and seek to preserve brand identity across a growing portfolio.
The Papillion opening illustrates a broader trend in franchising in which health-oriented restaurant brands are pursuing suburban expansion through experienced local operators. For CRISP & GREEN, the new location strengthens its foothold in eastern Nebraska, adds another growth platform in the Omaha metropolitan area, and reinforces the company’s momentum in the Midwest wellness dining market.
