CC's Coffee House, the Louisiana-born coffee house concept, has appointed Bailey Richard as its new Director of Marketing, strengthening the brand's leadership team as it works to evolve its positioning, menu and growth strategy for new guests and markets. Richard brings more than ten years of restaurant industry experience spanning operations, branding, marketing, franchising and sales-building, having contributed to the growth and marketing efforts of brands including Raising Cane's, Walk-On's and Off the Hook.
Most recently, Richard directed marketing for R&R Brands, a multi-brand restaurant and entertainment venue operator with more than 47 locations across seven states. That experience combines strategic brand development with an operator-minded approach to marketing, giving him a perspective on how brand strategy plays out at the guest and restaurant level.
"I'm excited to join CC's Coffee House and work alongside a team with such a strong passion for the brand," Richard said. "There's incredible momentum and opportunity ahead, and I look forward to building meaningful connections with our guests and communities while helping position CC's for its next chapter of growth."
As Director of Marketing, Richard will lead marketing strategy with an emphasis on strengthening the brand's connection with existing guests while introducing CC's to new audiences. His responsibilities will include brand positioning, product and menu innovation, guest engagement, local restaurant marketing and initiatives to support continued unit growth. Coordinating that kind of messaging across a growing network of coffee houses requires a consistent way to manage content and updates. Gorilla Dash offers a News, Articles and Blog Posts feature designed to help franchise brands publish updates and keep locations aligned as marketing strategy evolves.
"Bailey brings a rare combination of restaurant operations experience, strategic marketing expertise and an entrepreneurial approach to driving sales," said Celton Hayden Jr., CEO and President of CC's Coffee House. "As we continue evolving CC's and look toward future growth, his ability to connect brand strategy with what happens inside our coffee houses will be incredibly valuable."
Founded in New Orleans in 1995, CC's Coffee House has built a loyal following around handcrafted beverages, hospitality and a distinctly Louisiana approach to coffee culture, rooted in the Saurage family's longstanding commitment to quality and community engagement.
