The restaurant industry has seen many chains scale back in response to inflation, labor shortages, and shifting consumer expectations. Cicis Pizza is choosing a different approach, embracing its identity as an all-you-can-eat buffet and strengthening its focus on family dining and entertainment. The company believes that generosity in portions, atmosphere, and pricing remains its most effective competitive advantage.
In Calhoun, Georgia, Cicis recently opened one of its most ambitious locations. The new restaurant includes one of the brand’s largest arcade game rooms, which has quickly become a draw for families and local community groups. For franchisees, these entertainment additions bring more than just energy to the dining experience. Game rooms generate strong margins with no royalty costs, turning what might be seen as a novelty into a valuable source of revenue.
Value has become the cornerstone of Cicis’ strategy. Promotions such as the “Mix & Match Combo” for $9.99 and a $5.99 buffet deal are designed to appeal to guests seeking affordable options without compromising variety. As menu prices rise across the broader restaurant industry, Cicis has made a deliberate choice to reinforce customer loyalty by keeping costs low while maintaining a wide selection of offerings.
Franchisees also benefit from a stable supply chain. Cicis partners with the JMC Restaurant Distribution Company, ensuring consistent access to high-quality products at competitive prices. This arrangement protects franchise margins in an environment where ingredient costs often challenge profitability across the buffet and casual dining sectors.
Expansion efforts continue to gain momentum. New franchise agreements in communities such as Mineral Wells, Texas show that Cicis is not only maintaining its presence but also extending into markets that value affordable dining and social gathering spaces. With revenue streams from dine-in, carryout, delivery, and arcade game rooms, the brand has built a diverse and adaptable business model.
Today, Cicis operates more than 270 locations nationwide with another 35 in development. This growth demonstrates that the company has not only endured the challenges of the pandemic but has also repositioned itself to meet evolving consumer expectations. By emphasizing value, variety, and community, Cicis is showing that established buffet brands can continue to attract new customers while remaining relevant in a competitive dining landscape.
