Cicis Pizza is marking its 40th anniversary with a milestone moment: the launch of its first-ever loyalty program, Cicis Rewards™, paired with a nostalgic return to its original $2.99 adult buffet. From November 3 through November 30, guests who join the program can enjoy two adult buffets for just $2.99, a playful throwback to the brand’s founding year in 1985. The move blends nostalgia with innovation, positioning Cicis to strengthen its connection with loyal fans while inviting new diners into its community.
Jeff Hetsel, president of Cicis Pizza, called the program “one of the biggest moments in Cicis history.” He described the initiative as both a thank-you to longtime customers and a step forward in modernizing the brand experience. As diners earn ten points for every dollar spent, Cicis Rewards™ aims to make loyalty tangible through digital convenience, with members tracking rewards and offers through the app.
Whitney Cartmill, director of customer experience at Cicis, said the program reflects the company’s commitment to fostering relationships that go beyond discounts. “We want to engage our guests meaningfully,” she explained, emphasizing that the goal is to create a sense of belonging and shared enjoyment rather than a purely transactional exchange. The program highlights how a legacy brand can balance value with genuine customer connection.
As Cicis concludes its anniversary year, the chain continues to evolve its buffet strategy while investing in technology and new menu offerings. With Cicis Rewards™, the company is reaffirming its place in the American dining landscape by pairing affordability with engagement. For many customers, this isn’t just a new program—it’s a celebration of the familiar comfort of pizza, served with a renewed sense of purpose and community.
