Gorilla Dash

Choice Hotels Asia-Pac Amplifying Presence with Comfort Inn Shearing Shed Expansion

Wednesday 29th May, 2024
Choice Hotels Asia-Pac Amplifying Presence with Comfort Inn Shearing Shed Expansion

Gorilla Dash

Website Inquiries

What's included?

End-to-End Lead Tracking — Track every website enquiry from first touch through conversion and revenue attribution

Territory-Based Lead Routing — Automatically route enquiries to the right franchisee by territory to speed up response times

ROI & System Integrations — Measure marketing ROI with POS/CRM integrations and AI-enriched insights for franchisees

Choice Hotels Expands Footprint with Comfort Inn Shearing Shed in Dubbo

  • Choice Hotels Asia-Pac is broadening its presence with the addition of the Comfort Inn Shearing Shed in Dubbo, a 23-room establishment catering to both leisure and business travelers in New South Wales.
  • CEO Trent Fraser highlights the strong performance of the Comfort brand in regional NSW, emphasizing its ability to build trust with guests and solidify its reputation as a top choice for travelers.
  • Former franchisee Gary Gordon has returned to the Choice network, reflecting a trend of reuniting with previous partners. Choice Hotels' support in enhancing online visibility and operational efficiency is crucial in Gordon's decision and signals a strategic move to elevate the Comfort brand's presence in regional NSW.
Choice Hotels Asia-Pac is set to broaden its footprint in the hotel market with the addition of the Comfort Inn Shearing Shed in Dubbo. This 23-room gem is tailored to meet the needs of both leisure and business travelers, offering a welcoming and comfortable stay in the heart of New South Wales.

CEO Trent Fraser is in high spirits as he spotlights the robust performance of the Comfort brand in regional NSW. In a fiercely competitive market, Fraser underscores the brand's exceptional ability to foster trust with guests, solidifying its reputation as a top choice for discerning travelers.

An interesting development highlighted by Fraser is the return of former franchisee Gary Gordon to the Choice network. Fraser points out the growing trend of reuniting with previous franchisees and cultivating enduring partnerships within the past year, reflecting the strength of the collaborative spirit at Choice Hotels.

Gordon, on his part, acknowledges the pivotal role of Choice Hotels in boosting the visibility and operational efficiency of the Comfort Inn Shearing Shed. The comprehensive distribution network and unwavering corporate support provided by Choice played a decisive role in Gordon's decision to rejoin the fold, enabling him to enhance the hotel's online presence, stand out in a competitive market, and focus on delivering top-notch service to guests.

As Choice Hotels continues to expand its portfolio and reinforce its brand presence, the addition of the Comfort Inn Shearing Shed signals a strategic move in capturing the hearts of travelers seeking a cozy and reliable lodging experience. With the combined efforts of passionate hoteliers like Gary Gordon and the backing of a powerhouse like Choice Hotels, the future looks bright for the Comfort brand in regional NSW.

Key Facts:

Hotel AdditionChoice Hotels Asia-Pac is expanding with the addition of the Comfort Inn Shearing Shed in Dubbo.
Hotel DescriptionThe Comfort Inn Shearing Shed offers 23 rooms tailored for both leisure and business travelers, providing a welcoming and comfortable stay in New South Wales.
CEO HighlightCEO Trent Fraser emphasizes the strong performance of the Comfort brand in regional NSW, attributing its success to the ability to build trust with guests.
Franchisee ReturnFormer franchisee Gary Gordon rejoined the Choice network, reflecting a growing trend of reuniting with previous franchisees and building enduring partnerships.
Corporate SupportChoice Hotels played a key role in boosting the visibility and operational efficiency of Comfort Inn Shearing Shed, enabling Gary Gordon to enhance the hotel's online presence and deliver top-notch service to guests.
Strategic MoveThe addition of Comfort Inn Shearing Shed signifies a strategic move by Choice Hotels to attract travelers seeking a cozy and reliable lodging experience in regional NSW.

Disclaimer:

If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.

Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?

Book easily a FREE walkthrough with our friendly team

Select
Time
Details
Confirm

Select your preferred time slot.

Book a free 15 min chat

Book a 40 min walkthrough

Gorilla Dash

Your franchise business is complicated.

Your software shouldn’t be.

Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.

Connect with Gorilla Dash and transform the way your franchise thrives.