Chicken Salad Chick is preparing to open its newest restaurant in Charlottesville, Virginia, on December 17. The launch marks another step in the brand’s expansion across the state and brings a week of promotions designed to draw interest from local diners. The first one hundred guests will receive a year of chicken salad, creating early excitement and a strong start for the restaurant’s debut.
Throughout the opening week, visitors will be welcomed with a series of giveaways that encourage repeat visits. The first fifty customers on December 18 will receive a Large Chick Cooler, and guests who purchase two Large Quick Chicks the following day will take home a branded tote bag. As the week concludes, diners will be invited to return for a complimentary meal, underscoring the brand’s strategy to establish early loyalty within the Charlottesville community.
The restaurant is operated by first-time franchise owners Jared and Josh Moore, along with their sister-in-law Tricia. The Moores were drawn to the brand as they explored opportunities for entrepreneurship, building on encouragement from their mother and a shared drive to enter the franchising world. They believe the concept is well suited to Charlottesville and are eager to introduce the brand’s menu to residents seeking a convenient and family-friendly dining option.
Leadership at Chicken Salad Chick sees strong potential in the region. President Scott Deviney has spoken positively about the growing energy of the Charlottesville market and the presence of a large university population that often supports fast-casual dining concepts. His confidence reflects the company’s broader plans to strengthen its presence throughout Virginia.
Before the official opening, the Moore family will host a soft-opening event that supports the National Marrow Donor Program. The decision reflects their interest in giving back to the community from the outset and aligns with the brand’s ongoing philanthropic initiatives. With its combination of local engagement, franchisee passion, and strong corporate support, Chicken Salad Chick of Charlottesville is positioned to become a welcoming addition to the area’s dining landscape.