Cheba Hut "Toasted" Subs is set to bring its laid-back brand of flavor and fun to Bernalillo, New Mexico, with a grand opening celebration on Friday, November 14, at 10 a.m. The event will feature live entertainment, a ribbon-cutting ceremony, and a contest offering guests a chance to win free Cheba Hut subs for an entire year. It is more than just another restaurant launch—it is a community celebration designed to reflect the brand’s offbeat personality and commitment to creating memorable dining experiences.
The new Bernalillo location is the latest venture for Issac Montoya, a franchise owner who began his journey with Cheba Hut in 2012 as a crew member and now serves as CEO of WAHi Brands. This opening marks his sixth Cheba Hut store, an achievement that underscores both his entrepreneurial drive and the strength of the brand’s franchise model. Montoya said that what sets Cheba Hut apart is its mix of bold flavors and a relaxed environment that keeps customers coming back. “The atmosphere, the food, the people—it all comes together to create something that feels real and connected,” he noted.
Nestled alongside the Rio Grande, the restaurant offers a spacious outdoor patio with panoramic views of the Sandia Mountains, making it a destination as much as a dining spot. Inside, customers will be greeted by striking five-panel murals created by the artist Finley, whose work captures the rich stories and natural beauty of New Mexico. From vibrant desert tones to mythic landscapes, the artwork transforms the space into an homage to local culture and creativity, aligning with Cheba Hut’s focus on individuality and authenticity.
As Cheba Hut expands across the region, its Bernalillo opening signals more than growth—it represents how modern franchises can thrive by blending local flavor with national appeal. With its community-centered approach, artistic design, and signature menu, the new restaurant captures the spirit of a brand that continues to push the boundaries of what a fast-casual dining experience can be.
