Bojangles is taking its Southern-style chicken and made-from-scratch biscuits into new territory with a four-unit nontraditional development agreement in Norfolk, Virginia. The deal with Faber, Coe & Gregg of Florida includes commitments for four locations over the next six years, expanding the Carolina-born restaurant brand through venues that differ from the traditional roadside or shopping-center model. Two locations are already identified, including Bojangles' first restaurant on a military base and another at Norfolk International Airport.
The agreement brings together Bojangles with an operator experienced in unconventional locations. Faber, Coe & Gregg operates more than 60 restaurants, bars and retail businesses and has experience in airports, transit locations and train stations. Its franchise portfolio includes brands such as Dunkin', Jimmy John's, Wetzel's Pretzels and Sonic, giving the group a background in managing businesses where customer traffic and operating conditions can differ considerably from conventional restaurant sites.
For Faber, the Bojangles agreement also represents an opportunity to introduce the brand to new audiences in Virginia. Wally Janokowicz, vice president at Faber, said the company was particularly honored to lead Bojangles' first military base restaurant and expressed confidence that the brand's biscuits, chicken and Southern hospitality would resonate with customers in the region. The Norfolk International Airport location will give the chain another high-traffic setting as it continues building its presence in Virginia.
Bojangles views the partnership as part of its broader East Coast growth strategy. CEO Jose Armario said the company was proud to bring its first military base restaurant to the market and emphasized the importance of franchisee performance to sustainable expansion. The brand has also continued adding locations outside its traditional Southeastern footprint, with its official website currently highlighting expansion into multiple markets across the United States.
As franchise networks expand into airports, military installations and other nontraditional environments, operators face the challenge of keeping procedures, brand standards and location-specific information accessible to teams. Gorilla Dash includes a Resource Library that can give franchise teams a centralized place to organize operational guides, launch materials and other resources needed across a growing network. For operators managing different types of locations, that shared access can make it easier to keep teams aligned while adapting operations to the demands of each venue. Bojangles' Norfolk agreement illustrates how experienced franchise operators can use nontraditional real estate to open new paths for growth while preserving a consistent brand experience.
