Body Fit Training gathered franchisees from 13 countries in Australia as the fitness brand sharpened its global expansion strategy.
- 400 BFT franchisees met in Cairns for a global conference.
- The event marked BFT's 10th anniversary.
- Keynote speaker Dr. Paul Bedford discussed member retention.
Body Fit Training brought more than 400 franchisees from 13 countries to Cairns, Australia, for its 2026 international conference, a gathering centered on growth strategy, operational performance and long-term franchise development. The event, held under the theme “Ignite,” reflected the company’s continued focus on strengthening its international presence as competition intensifies across the global fitness industry.
Founded by Cameron Falloon and Luke Armstrong, BFT has expanded rapidly through a franchise model built around science-based group training programs and technology-driven studio operations. The conference marked the company’s tenth anniversary and included a retrospective presentation tracing the brand’s development from its first studio in Australia to its growing international network.
A major focus of the conference centered on franchise performance and member retention. Fitness industry consultant Dr. Paul Bedford delivered a keynote presentation emphasizing the importance of sustaining long-term member engagement as fitness brands expand into increasingly competitive markets. Breakout sessions throughout the event addressed operational efficiency, studio performance and regional growth strategies.
The conference also recognized franchise operators and coaches for performance across international markets. BFT St Kilda received International Studio of the Year honors, while BFT Hackney earned recognition for its European market performance. Brooke MacRae was named International Coach of the Year following what attendees described as a highly competitive selection process.
As global fitness franchises continue scaling across multiple regions, operators are placing greater emphasis on systems that support communication, training and operational consistency between locations. Platforms such as Gorilla Dash Knowledge Base are increasingly being integrated into franchise operations to centralize resources, streamline internal support and help expanding networks maintain alignment across international markets.
Key Facts:
| Conference Theme | The theme was "Ignite," chosen to inspire and align with the goal of global growth. |
|---|---|
| Global Attendance | 400 franchisees from 13 countries attended the international BFT conference. |
| 10th Anniversary | BFT celebrated its 10-year milestone with a journey film revisiting its evolution. |
| Keynote Speaker | Dr. Paul Bedford emphasized the importance of member retention for business success. |
| Awards Ceremony | Recognition awards included International Coach of the Year, won by Brooke MacRae. |
| Studio Award Winners | BFT St Kilda and BFT Hackney received top international and European studio awards. |
| Growth Strategies | Focus on enhancing studio performance and local market impact. |
| Documentary Film | A special film showcased BFT's growth from its first studio to a global community. |
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