BAM to Brew Bad Ass Coffee’s Bold Future

In the bustling world of java, where unique brands battle for supremacy, Bad Ass Coffee of Hawaii stands proudly with its name, a badge of honor that promises excitement and authenticity. The Hawaiian coffee franchise has officially tapped The BAM Connection, a Brooklyn-based advertising agency, as its Agency of Record, embracing a partnership that aims to enhance its robust café culture and adventurous spirit.

Rob Baiocco, the charismatic Chief Creative Officer of The BAM, couldn’t help but express his enthusiasm: "A brand named ‘Bad Ass’. How cool is that?" With this refreshed alliance, BAM is tasked with a multifaceted endeavor that includes strategy, campaign development, and a comprehensive overhaul of both social and digital content. It seems like a match made in caffeine heaven.

Perhaps what's even cooler? BAM Connection won this assignment without the usual horse race of competitors. This sweet deal was struck purely on the merits of the agency’s proven track record with brand-building and a solid relationship with Iain Douglas, Chief Brand Officer for Bad Ass. "I’ve worked with BAM numerous times in the past," Douglas admits, underscoring the unshakeable trust behind this collaboration. "They deliver. Period."

Currently operating 38 vibrant café locations across the United States, with plans for an additional 19 cafés set to sprout by 2025, Bad Ass Coffee is undeniably on a growth trajectory. Maureen Maldari, the CEO of The BAM, is optimistic: "What a great opportunity to take a brand forward to the next level. It’s Bad Ass time!"

Founded in 1989 on the lush Big Island of Hawaii, Bad Ass Coffee takes pride in sourcing its exceptional coffee from the renowned Kona region, as well as Kauai and Maui. Alongside their signature coffees, shop-goers are treated to an enticing menu of blended beverages, creative lattes, cold brews, and innovative Hawaiian-inspired food.