Bad Ass Coffee selects BAM Connection for its adventurous overhaul
- BAM Connection becomes AOR for Bad Ass Coffee of Hawaii
- Agency won without competition, based on past performance
- Bad Ass to expand from 38 to 57 cafe locations by 2025.
In the bustling world of java, where unique brands battle for supremacy, Bad Ass Coffee of Hawaii stands proudly with its name, a badge of honor that promises excitement and authenticity. The Hawaiian coffee franchise has officially tapped The BAM Connection, a Brooklyn-based advertising agency, as its Agency of Record, embracing a partnership that aims to enhance its robust café culture and adventurous spirit.
Rob Baiocco, the charismatic Chief Creative Officer of The BAM, couldn’t help but express his enthusiasm: "A brand named ‘Bad Ass’. How cool is that?" With this refreshed alliance, BAM is tasked with a multifaceted endeavor that includes strategy, campaign development, and a comprehensive overhaul of both social and digital content. It seems like a match made in caffeine heaven.
Perhaps what's even cooler? BAM Connection won this assignment without the usual horse race of competitors. This sweet deal was struck purely on the merits of the agency’s proven track record with brand-building and a solid relationship with Iain Douglas, Chief Brand Officer for Bad Ass. "I’ve worked with BAM numerous times in the past," Douglas admits, underscoring the unshakeable trust behind this collaboration. "They deliver. Period."
Currently operating 38 vibrant café locations across the United States, with plans for an additional 19 cafés set to sprout by 2025, Bad Ass Coffee is undeniably on a growth trajectory. Maureen Maldari, the CEO of The BAM, is optimistic: "What a great opportunity to take a brand forward to the next level. It’s Bad Ass time!"
Founded in 1989 on the lush Big Island of Hawaii, Bad Ass Coffee takes pride in sourcing its exceptional coffee from the renowned Kona region, as well as Kauai and Maui. Alongside their signature coffees, shop-goers are treated to an enticing menu of blended beverages, creative lattes, cold brews, and innovative Hawaiian-inspired food.
Rob Baiocco, the charismatic Chief Creative Officer of The BAM, couldn’t help but express his enthusiasm: "A brand named ‘Bad Ass’. How cool is that?" With this refreshed alliance, BAM is tasked with a multifaceted endeavor that includes strategy, campaign development, and a comprehensive overhaul of both social and digital content. It seems like a match made in caffeine heaven.
Perhaps what's even cooler? BAM Connection won this assignment without the usual horse race of competitors. This sweet deal was struck purely on the merits of the agency’s proven track record with brand-building and a solid relationship with Iain Douglas, Chief Brand Officer for Bad Ass. "I’ve worked with BAM numerous times in the past," Douglas admits, underscoring the unshakeable trust behind this collaboration. "They deliver. Period."
Currently operating 38 vibrant café locations across the United States, with plans for an additional 19 cafés set to sprout by 2025, Bad Ass Coffee is undeniably on a growth trajectory. Maureen Maldari, the CEO of The BAM, is optimistic: "What a great opportunity to take a brand forward to the next level. It’s Bad Ass time!"
Founded in 1989 on the lush Big Island of Hawaii, Bad Ass Coffee takes pride in sourcing its exceptional coffee from the renowned Kona region, as well as Kauai and Maui. Alongside their signature coffees, shop-goers are treated to an enticing menu of blended beverages, creative lattes, cold brews, and innovative Hawaiian-inspired food.
Key Facts:
| Agency of Record Award | The BAM Connection awarded AOR for Bad Ass Coffee without competition, leveraging their strong past partnership. |
|---|---|
| Expansion Plans | Bad Ass Coffee currently operates 38 cafes and plans to open 19 more locations by 2025. |
| Heritage of Bad Ass Coffee | Founded in 1989, Bad Ass Coffee specializes in premium Hawaiian coffees sourced from Kona, Kauai, and Maui. |
| Diverse Menu Offerings | Beyond coffee, Bad Ass Coffee provides a variety of blended drinks, teas, and Hawaiian-inspired food items. |
| Founded in 2013 | The BAM Connection, based in Dumbo, Brooklyn, specializes in advertising and content creation. |
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