Bad Ass Coffee of Hawaii Brewing Up Buzz in Wisconsin with New Expansion Deal

Bad Ass Coffee of Hawaii, the renowned coffee chain known for its premium Hawaiian coffees and unique Hawaiian twist on drinks and food, is making waves with its recent expansion into Wisconsin. With a new location slated to open in Lake Geneva in early 2025, the brand is set to introduce its signature offerings to a new audience.

This expansion into Wisconsin is not just a one-off venture but part of a larger multi-unit agreement that extends beyond the initially planned foray into Florida. Behind this strategic move is Marquee Coffee, LLC, a group with roots in Naples, FL, and Chicago, IL, which is spearheading the expansion into Wisconsin and has ambitious plans to open multiple stores in the area.

The choice to focus on multi-unit growth aligns with Bad Ass Coffee's overarching strategy, with over 70% of its system already comprised of multi-unit operators. This emphasis on scaling up has proven successful for the brand, as evidenced by its impressive growth and industry recognition. In fact, Bad Ass Coffee was recently featured on QSR's prestigious 2023 40/40 List and secured a spot on the esteemed Inc 5000 ranking.

For aspiring entrepreneurs looking to capitalize on this momentum, Bad Ass Coffee offers enticing franchise opportunities with an affordable investment range. The brand's track record of success, coupled with its distinctive Hawaiian-themed offerings and branded merchandise, make it an appealing prospect for those seeking a multi-unit operation in the competitive coffee market.

Owned by Royal Aloha Franchise Company, LLC, Bad Ass Coffee currently boasts over 30 franchise locations across the U.S. with more in the pipeline for development. With its expansion into Wisconsin and beyond, the brand is poised to bring a taste of the islands to coffee lovers nationwide, further solidifying its status as a rising star in the industry.