Applebee's is preparing to mark National Cheeseburger Day with the return of a fan favorite. On September 18, customers can order one of three handcrafted burgers, paired with a side of crispy fries, for $8.99. The promotion will be available at participating restaurants across the country for dine-in and takeout through Applebee’s website and mobile app.
The offer highlights the Classic Burger, the Classic Cheeseburger, and the Classic Bacon Cheeseburger, each built on a seasoned all-beef patty and served on a brioche bun. Toppings include lettuce, tomato, onion and pickles, with American cheese and applewood-smoked bacon available for the more indulgent option.
Michelle Chin, Applebee's chief marketing officer, called the deal a way to deliver both value and flavor to customers. “Back by popular demand, our National Cheeseburger Day deal delivers value, variety and flavor, all for the unbeatable price of $8.99,” she said in a statement announcing the return of the promotion.
The campaign reflects a strategy that has helped Applebee's maintain relevance in a crowded casual dining market. Limited-time promotions tied to food holidays continue to generate traffic while keeping the brand at the center of national dining conversations.
Applebee's is also encouraging customers to order directly through its own channels. The $8.99 deal will not be available on third-party delivery platforms, a decision that reinforces both brand loyalty and operational control.
For a chain with neighborhood roots, the one-day offer is another way to bring diners together over comfort food at an accessible price. It underscores Applebee's ability to tap into traditions while responding to consumer demand for affordable dining experiences.
As September 18 approaches, the company hopes to once again fill its restaurants and its online order queue with customers eager to celebrate America’s favorite sandwich at a price that feels like a throwback.