Applebee’s is giving customers another reason to celebrate Halloween this year. On October 31, the restaurant chain will offer a free boneless wings appetizer to anyone who places an online order of $40 or more. The promotion is available for both delivery and To Go orders, giving guests a chance to enjoy Applebee’s from the comfort of their home.
Guests can customize their free wings with a variety of sauces, including the popular Classic Hot Buffalo and Sweet Asian Chile flavors. They can also choose from signature dipping sauces such as house-made ranch or bleu cheese to complete their meal. The combination of savory flavors and online convenience makes this limited-time offer one of the season’s most tempting treats.
Michelle Chin, chief marketing officer at Applebee’s, said the brand wanted to reward its loyal fans with a “genuine treat, not just a trick.” By connecting the Halloween promotion to the company’s growing online ordering platform, Applebee’s continues to strengthen its reputation for value and accessibility.
For franchise operators, this campaign highlights the brand’s ability to create high-impact promotions that drive digital engagement and off-premises sales. The offer also underscores how national marketing efforts can support local franchisees by increasing online visibility and encouraging repeat business during a key retail period.
Halloween at Applebee’s is not just about fun and flavors. It is also a reflection of how modern restaurant chains are using seasonal moments to deepen customer connections and build momentum for future campaigns.