Gorilla Dash

Woofie's Paws into Portland, Unleashes Pet Magic

Woofie's Paws into Portland, Unleashes Pet Magic

Gorilla Dash

Event Calendar

What's included?

Centralised Event Management — Organise training, meetings, webinars, and franchise events in one shared calendar for the whole network

Real-Time Invitations — Invite the right attendees using up-to-date contact lists for accurate targeting and easy coordination

Automated Reminders — Reduce no-shows with automatic event reminders sent to registrants on a schedule

A husband-and-wife team is introducing the pet care franchise's second Portland-area location with a community welcome party this month.

  • Woofie’s of SE Portland-Clackamas opened to serve Southeast Portland and Clackamas.
  • Mark and Heidi Caniparoli own the franchise, along with their daughter Elaina.
  • The business partners with local organizations for community support and engagement.

Woofie's of SE Portland-Clackamas will host a welcome party at Oregon Dog Rescue's Fur Baby Love Fest on September 13, marking six months of operations and celebrating its growing presence across the Clackamas County area. The event, held at Meldrum Bar Park from 11 a.m. to 3 p.m., will include ten dollars off a first booked service, a raffle for a free grooming session, and games and giveaways for dogs and kids.

The location is owned and operated by Mark and Heidi Caniparoli, longtime Portland residents married 38 years, with their daughter Elaina serving as office manager. Mark brings nearly four decades of experience in IT, most recently at UPS, while Heidi has spent more than 30 years in small business accounting. The couple was inspired to open the franchise after hiring a mobile groomer for their rescue dogs, Oliver and Beau, and recognizing how much the convenience benefited both pets and owners.

Based in Oregon City, the business offers mobile grooming, dog walking and pet sitting across Happy Valley, Oregon City, Milwaukie, Gladstone and Clackamas, marking the second Woofie's location in the Portland area. Its staff includes Fear Free certified groomers and pet sitters trained in pet CPR and first aid, alongside partnerships with organizations including The Street Dog Coalition, the Oregon Humane Society and Happy Valley Parks and Recreation.

Beyond the Fur Baby Love Fest, the location plans to maintain a regular community presence, with appearances scheduled at the Sunnyside Farmers Market on September 12 and 26 and October 10 and 24. Keeping that kind of recurring, multi-location event schedule organized is a common challenge for growing franchises. Gorilla Dash offers an Event Calendar feature designed to help franchise teams track appearances like these across markets, keeping community events visible and easy to coordinate as a brand expands.

Woofie's was founded in 2004 and began franchising in 2018, and the brand now operates 77 locations across 27 states as part of Authority Brands, which oversees 15 home service franchise concepts operated through more than 2,700 territories nationwide.

Key Facts:

New FranchiseWoofie’s of SE Portland-Clackamas is a new location focused on pet care services in Portland, Oregon.
OwnershipOwned by Mark and Heidi Caniparoli with operations supported by their daughter Elaina.
Community EngagementActively partners with local groups like Oregon Dog Rescue and The Street Dog Coalition for better community integration.
Service OfferingsOffers comprehensive pet care including grooming, pet-sitting, and dog walking.
Business InspirationInspired by the benefits of mobile grooming for their pets, Oliver and Beau.
Event PromotionsOffers include $10 off for first service bookings and raffle entries at local events.

Disclaimer:

If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.

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