Wings Etc. Grill & Pub is gearing up to celebrate National Chicken Wing Day by rewarding its loyal guests with a special promotion: double rewards points on every order of jumbo or boneless wings placed on July 29. With a lineup of 22 flavorful sauces and rubs, the restaurant invites wing lovers to indulge in their favorites while earning more through the Wings Rewards program.
According to the National Chicken Council, Americans consumed approximately 1.47 billion chicken wings during the Big Game, reaffirming the dish's deep cultural significance in the U.S. Wings Etc. is capitalizing on this enthusiasm by turning National Chicken Wing Day into a celebration of customer loyalty.
Wings Rewards members will receive a personalized offer through Wings Etc. app, allowing them to earn double points for every qualifying purchase on the day of the promotion. Whether ordering in-store or through the app for delivery or carryout, customers will see their rewards accumulate either by scanning their receipt or through automatic crediting within the app.
Rob Hensmann, CEO of Wings Etc., emphasized the brand’s customer-centric approach, stating, “We always strive to give our guests more of what they love.” His comments reflect the company’s continued efforts to enhance value through thoughtful promotions and digital innovation.
Launched in 2024, the Wings Rewards app has become a valuable tool for diners, offering location services, exclusive discounts, and the ability to monitor point balances. The app also supports charitable giving by enabling users to round up their purchase totals to benefit St. Jude Children’s Research Hospital.
New app users are welcomed with a complimentary appetizer, and a referral system encourages community participation—both the inviter and the invited friend receive a free appetizer when a shared invitation code is redeemed. These features strengthen both customer engagement and brand loyalty, especially during national food events like Chicken Wing Day.
