As Americans increasingly embrace self-care, it seems there's no shortage of options to enhance personal confidence. Amidst this trend, Waxing the City has carved out a niche—boasting over 150 franchises sprinkled across the country.
But don’t let the name fool you; Waxing the City is more than just a place to strip away unwanted hair. The company has expanded its offerings to include skin treatments—think reducing the appearance of stretch marks and sun damage—which adds a touch of self-care sophistication.
As Matt Stanton, a key player at Purpose Brands (the parent company of Waxing the City), explains, client loyalty is golden. "Consumers have started viewing waxing and skin services as rytiguluar wellness appointments, akin to their trips to hair salons," says Stanton. Every visit ensures customers leave not just smoother, but renewed and empowered.
In a market teeming with competitors, Stanton believes Waxing the City stands apart thanks to its highly trained ‘cerologists’ who focus on providing a tailored client experience, combined with proprietary waxes that promise a smooth and comfortable experience.
Since its inception in 2003 and franchising from 2012, the brand’s growth trajectory has reflected both proof of concept and scalability. Their ambition doesn’t stop at 151 locations; Stanton indicates there are ample opportunities for forward-thinking franchisees, whether they are budding entrepreneurs or seasoned business folks looking to diversify.
To be clear, prospective franchise owners don’t have to wax on or off themselves; what they need is passion—passion for the beauty business and the ability to manage a team.
Waxing the City ensures comprehensive training, from site selection to team building. Every franchisee gets the support they need to thrive in this business model, alongside ongoing education and marketing guidance.
Stanton also emphasizes the brand’s commitment to evolution. Innovations like brightening skin treatments and customized eyebrow tinting not only enhance their core services but also provide exceptional value to clients.
Part of the Purpose Brands family, Waxing the City sits alongside fellow wellness forward companies like Orangetheory Fitness and Anytime Fitness.
For those looking to jump onboard, territories are available nationwide! The business model accommodates varying levels of involvement, from owner-operators to semi-franchisees, ensuring flexibility.
With low overhead on equipment and a manageable footprint, the investment ranges from $325,400 to $603,900, with military veterans receiving a special fee discount.
So, if you're in the mood for a smooth investment, look no further than Waxing the City!
Waxing the City Expands to 150+ Locations with Premium Skin Services
Friday 13th June, 2025
Gorilla Dash
Internal Emails
What's included?
Automated Internal Mailing Lists — Automatically manage and update internal email lists across your entire franchise network
Targeted Group Messaging — Create beautiful emails and send to specific franchise groups for more relevant communication
Engagement & Open-Rate Tracking — Monitor opens, clicks, and engagement to measure performance and improve internal communications
Your Smoothest Investment Yet!
- Over 150 Waxing the City franchise locations nationwide
- Client loyalty supports consistent business growth
- Franchisees receive extensive training and ongoing support
Key Facts:
| Number of Locations | 151 Waxing the City franchises currently operate across the United States. |
|---|---|
| Franchise Opportunities | Territories available in all 50 states for new franchisees and existing owners. |
| Investment Costs | Total investment for a single franchise site ranges from $325,400 to $603,900. |
| Franchise Fee Discount | U.S. military veterans can benefit from a reduced franchise fee of $35,000. |
| Owner-Operator Model | Franchisees can operate a semi-franchise model while holding another job. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
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