Waterloo Turf has expanded into Denver with the launch of a new franchise led by a mother and son team, marking another step in the company’s national growth. The Denver operation is owned by Misti and Steven Black, who bring both local knowledge and a family centered approach to the lawn care and artificial turf business. Their arrival comes as demand continues to rise for low maintenance outdoor solutions that fit active lifestyles.
Longtime residents of the area, the Blacks say their understanding of Denver’s climate and outdoor culture shaped their decision to join the brand. Misti brings years of hands on gardening experience and a design focused mindset, while Steven oversees quality and operations. Together, they aim to create outdoor spaces that are both practical and inviting for homeowners who value time spent outside with family and friends.
“We believe in treating people well, communicating clearly, and delivering work we can stand behind,” Misti said. She added that building a business together felt like a natural extension of their shared values and trust. For the pair, the franchise represents not only a business opportunity but also a way to serve their community with care and consistency.
Waterloo Turf founder Tim Lovett described Denver as a strong fit for the brand, pointing to the city’s emphasis on outdoor living and sustainability. He said the Black family reflects the qualities the company looks for in franchise partners, including commitment, local engagement, and pride in craftsmanship. As the Denver location begins serving customers, Waterloo Turf continues to position itself as a solution for those seeking attractive outdoor spaces without the ongoing demands of traditional lawn maintenance.
