Water Wings Swim School, a trusted name in swim education for over two decades, has officially joined Unleashed Brands and launched a national franchise program. Founded by Avi Shafshak and Tracy Shafshak in 2003, Water Wings currently operates thirteen indoor swim centers across Nevada, California, Idaho, and Texas. The facilities provide year-round swim lessons through group, private, and recreational programs designed for children of all ages.
With this acquisition, Water Wings Swim School becomes the latest addition to Unleashed Brands' youth-focused portfolio, which includes well-known names like Urban Air Adventure Park and The Little Gym. Avi Shafshak will continue to lead the brand as President, overseeing franchise development and expansion through Unleashed’s comprehensive platform, which includes operations support, marketing, and real estate guidance.
The decision to franchise comes in response to growing national demand for high-quality swim instruction. Drowning remains a leading cause of accidental death among young children, making swim education not only a valuable service but a vital one. Water Wings Swim School addresses this need through a curriculum that emphasizes fun, safety, and confidence, helping children become strong swimmers from an early age.
Designed to be both scalable and accessible, the new franchise model includes a range of ownership options, including semi-absentee structures. The program is backed by detailed operational manuals, marketing assets, and startup support. Initial investment ranges from approximately $994,400 to $1.42 million, with key target markets including high-growth regions such as Florida, Alabama, Texas, and Utah.
As the swim school franchise industry continues to expand, with global market projections reaching $1.6 billion by 2030, Water Wings Swim School is positioned to become a national leader. The brand stands out through its community-driven approach, low entry barriers compared to competitors, and diversified revenue streams including seasonal swim camps, competitive teams, and specialty clinics.
With its legacy of water safety, educational excellence, and commitment to youth development, Water Wings Swim School is now poised to scale its impact nationwide, bringing life-saving swim skills to families across the country.
