Unveiling Wade Brannon's Entrepreneurial Odyssey: From Acquiring Heavenly Ham to Revolutionizing Children's Grooming with Pigtails & Crewcuts

Gorilla Dash
Memberships and Subscriptions
What's included?
End-to-End Membership Management — Create subscription packages, set inclusions, and standardize membership offerings across every franchise location
Automated Billing & Renewals — Manage recurring payments, automate renewals, and connect payment gateways to reduce churn and admin work
Local Tools with Central Oversight — Empower franchisees with location-level tools while maintaining organisation-wide reporting and performance visibility
Wade Brannon's Entrepreneurial Odyssey: From Heavenly Ham to Pigtails & Crewcuts
- Brannon's success story at Heavenly Ham led to the acquisition and eventual sale of the company to HoneyBaked Ham Co.
- Brannon ventured into the children's grooming services industry with Pigtails & Crewcuts, focused on creating enjoyable experiences for kids and parents.
- Despite economic challenges like the 2008 recession and the COVID-19 pandemic, Brannon's resilience and strategic guidance steered Pigtails & Crewcuts to sustained growth, leading to increased franchisee expansion.
One such tale revolves around Brannon's tenure at Heavenly Ham, where his expertise culminated in the acquisition and eventual sale of the company to the prestigious HoneyBaked Ham Co. This transformative experience laid the groundwork for his future endeavors, demonstrating his adeptness at identifying opportunities for growth and expansion.
A pivotal moment in Brannon's entrepreneurial saga occurred when his son's fear of haircuts inspired him to delve into the realm of children's grooming services. This led to his involvement with Pigtails & Crewcuts, a beloved kid's hair salon franchise renowned for its focus on creating an enjoyable experience for both children and parents alike.
In 2004, Brannon seized the opportunity to acquire Pigtails & Crewcuts, embarking on a journey marked by resilience and adaptability. Weathering the storms of economic instability, including the tumultuous 2008 recession and the unprecedented challenges posed by the COVID-19 pandemic, Brannon steered the brand through uncharted waters, emerging stronger and more robust than ever before.
In recent years, Pigtails & Crewcuts has honed its focus on unit economics and profitability, a strategic shift that has borne fruit in the form of increased franchisee expansion. With a keen eye on sustainable growth, the brand has witnessed a surge in franchisees adding units, underscoring its unwavering commitment to fostering success at all levels.
Currently boasting 80 units spread across the expanse of the United States, Pigtails & Crewcuts stands as a testament to Brannon's visionary leadership and unwavering dedication to excellence. As the brand continues to chart new horizons and explore uncharted territories, its trajectory exemplifies the endless possibilities that lie ahead in the riveting world of entrepreneurship orchestrated by Wade Brannon.
Key Facts:
| Entrepreneurial Expertise | Wade Brannon is a seasoned entrepreneur known for acquiring companies with strategic precision. |
|---|---|
| Success at Heavenly Ham | Brannon successfully acquired and sold Heavenly Ham to HoneyBaked Ham Co. showcasing his ability to identify growth opportunities. |
| Pigtails & Crewcuts Involvement | Brannon ventured into children’s grooming services, leading to his involvement with Pigtails & Crewcuts, a popular kid's salon franchise. |
| Acquisition of Pigtails & Crewcuts | Brannon acquired Pigtails & Crewcuts in 2004, demonstrating resilience in navigating economic challenges and global crises. |
| Focus on Unit Economics | Pigtails & Crewcuts shifted focus to unit economics and profitability, leading to increased franchisee expansion and overall success. |
| Current Presence | Pigtails & Crewcuts currently has 80 units in the US, showcasing Brannon's visionary leadership and commitment to excellence. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?
Book easily a FREE walkthrough with our friendly team
Select your preferred time slot.
Book a free 15 min chat
Book a 40 min walkthrough

Your franchise business is complicated.
Your software shouldn’t be.
Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.
Connect with Gorilla Dash and transform the way your franchise thrives.
Related Articles

Matt Davis: Leading HoneyBaked Ham's Largest Franchise Group

Largest Honey Baked Ham Franchisee Commits to 8 New Units
