Fight Path Ltd., co-founded by David Herman and Andre Hordagoda, has acquired the master franchise rights for UBX Boxing and Strength across the United Kingdom and Ireland. The acquisition positions the boutique fitness brand for rapid growth in key cities, including London, Sheffield, Bath, and Dublin. A new location in Hammersmith is scheduled to open in early 2026, signaling an ambitious expansion strategy designed to meet the growing demand for specialized fitness experiences.
UBX Boxing and Strength combines boxing techniques with high-intensity cardio and functional strength training in a coach-led circuit. The program appeals to members seeking both physical challenge and community engagement. Izzy Huber, leading national business development, will oversee the rollout of new locations and ensure consistent quality across the expanding network.
The UK fitness sector has seen sustained growth in recent years, with revenue reaching £5.7 billion and over 11 million active gym members. This growth creates a fertile environment for boutique concepts like UBX, which differentiate themselves with dynamic programming and immersive workout experiences. The brand emphasizes structured support for franchisees, combining proven operational systems with marketing and training resources.
David Herman highlighted the broader vision behind the expansion, stating, “UBX is not merely a franchise; it is a platform to build stronger communities and provide meaningful opportunities for franchisees. We are focused on delivering high-quality fitness experiences while supporting our partners every step of the way.” The acquisition underscores the brand’s commitment to both franchise growth and member satisfaction.
As UBX continues to expand, the brand aims to offer franchisees an attractive opportunity in a booming segment of the fitness industry. By combining engaging training programs with community-focused operations, UBX Boxing and Strength positions itself to become a leading name in boutique fitness across the UK and Ireland.
