Tom McGwire Expands Honey Baked Ham Empire to New England, Fulfilling Great-Grandfather's Legacy

Harry J. Hoenselaar's legacy lives on through the expansion of The Honey Baked Ham Company, a brand that has become a household name over nearly seven decades. Founded in Detroit, Michigan, the brand now boasts over 400 locations nationwide, offering their signature hams and delectable treats to eager customers.

Taking the reins of this esteemed family business is Tom McGwire, Hoenselaar's great-grandson, who is spearheading the brand's expansion efforts in New England. With plans to acquire existing locations in Connecticut and a vision to open new stores in Massachusetts and Rhode Island, McGwire is determined to bring the taste of Honey Baked Ham to more communities.

Transitioning from the manufacturing industry to the food service sector, McGwire's passion for his family's business is palpable. His dedication to growing the brand is evident in the ambitious goal of opening 60 franchised locations over the next six years. Partnering with his family through Red House Connecticut, McGwire is set to develop Honey Baked Ham locations in the northeast, capitalizing on the brand's strong franchise system and established model that attracts potential franchisees.

The decision to expand in New England was a strategic one, with McGwire recognizing the region as underserved by the brand but brimming with potential. Looking ahead, Honey Baked Ham's growth strategy includes targeting markets in California and Texas, aiming to replicate the success that has made them a staple in countless households.

With an impressive average net sales figure of $951,245 reported in 2023, opening a Honey Baked Ham location requires an initial investment ranging between $448,600 and $858,900. As the brand continues to flourish under McGwire's leadership, there's no doubt that The Honey Baked Ham Company will continue to delight customers with its mouthwatering offerings for years to come.