Tampa Franchisees Matt & Alicia Heck Expand HomeFront Brands with Top Rail Fence

In the patchy landscape of entrepreneurship, good fences make for great business. Matt and Alicia Heck of Tampa, Florida, have seamlessly merged work and family life as they embrace their new franchise with Top Rail Fence. Entering the wildly expanding $8 billion U.S. fencing market, they are cashing in on homeowners' increasing desire for land security, privacy, and that ever-elusive curb appeal.

As a renowned leader in the fencing industry, Top Rail Fence has established itself through a steadfast commitment to quality and customer satisfaction. This franchise offers an extensive suite of services—everything from residential fencing to agricultural solutions—making it a robust player in home services. They are a part of the HomeFront Brands family, which provides franchise owners like the Hecks with an arsenal of marketing, operational, training, and technological support.

The couple, embodying a mix of entrepreneurial spirit and family values, were drawn to franchising because they sought more than just a job; they wanted to create something meaningful and lasting in their community. Alicia’s background in interior design and entrepreneurship complements Matt’s extensive marketing experience, setting a strong foundation for their new venture—even if it’s a new industry for them.

Customer service is their bread and butter. By cultivating a bilingual team fluent in both Spanish and English, they have resonated well with the diverse Tampa Bay community, which Matt joyfully highlights: "Our customers really appreciate that about us."

Ramifications of their service-first approach are evident in the glowing customer reviews. For the Hecks, these testimonials are more than just praise; they are a testament to their commitment: "We’re a real family business and work very hard to make sure our clients are happy," Alicia claims. Thanks largely to the foundational support from HomeFront Brands, they’ve been able to leap into new territories with confidence, despite their initial lukewarm knowledge of the fencing game.

With big, ambitious plans to sustain steady growth, their goals are clear: focus on quality products and unparalleled customer care. Yet, while they are chasing business success, family remains their top priority, crafting a balanced lifestyle that includes beach trips and explorations of Florida’s natural wonders. In the end, their venture isn’t just about making a living—it’s about building a legacy for their family and community.