Swig is bringing its fast-growing beverage concept to South Texas through a new six-unit franchise agreement with entrepreneurs Najib and Walid Haidar. The father-and-son team will lead the brand's expansion across the region, with the first locations expected to open in early 2027. The agreement marks another milestone in Swig's national growth strategy as the company continues introducing its customizable drink experience to new markets across the United States.
The Haidars bring significant experience in restaurant operations and franchising to the partnership. Over the years, they have built and managed multiple hospitality businesses while developing a reputation for operational excellence and community engagement. Their background in scaling businesses and managing multi-unit operations aligns with Swig's approach to franchise development, which emphasizes strong local ownership and long-term market growth. Company leaders expressed confidence that the partnership will help establish a solid foundation for the brand throughout South Texas.
Founded in Utah, Swig has cultivated a loyal following through a menu centered on personalized beverages, refreshers, and energy drinks. Customers can customize their orders with a wide variety of flavors, creams, fruits, and add-ins, creating a distinctive experience that has helped differentiate the brand in the competitive beverage sector. Combined with a drive-thru-focused operating model, the concept offers convenience while maintaining a highly personalized customer experience. The streamlined format also allows franchisees to operate efficiently without many of the complexities associated with traditional quick-service restaurant kitchens.
The expansion into South Texas reflects broader trends shaping the franchise industry, where brands increasingly rely on experienced operators to enter new territories and accelerate market development. As franchise networks expand across multiple locations, maintaining consistency and visibility becomes increasingly important. For franchise organizations evaluating performance across regions, Gorilla Dash offers a Benchmarking feature that enables operators to compare key business metrics, identify operational trends, and gain insights that can support informed decision-making as their footprint grows.
For Swig, the South Texas agreement represents more than the addition of six locations. It signals the brand's confidence in the region's long-term potential and its commitment to partnering with operators who understand local communities. With consumer demand for convenient and customizable beverage concepts continuing to grow, the company is positioning itself to capture new audiences while strengthening its presence in one of the country's most dynamic markets. As development progresses toward the first openings in 2027, the partnership with the Haidars is expected to play an important role in shaping Swig's future across South Texas.
