Super Star Sport is preparing for one of its most significant expansion phases, with three new franchise territories scheduled to open in September 2025. The brand will soon welcome dedicated directors in Peterborough, Finchley in North West London, and South Lincoln, strengthening its mission to inspire fitness and joy in children through sport.
Momentum is already strong, with more than 80 leads generated during the soft launch period. That level of interest underscores the appetite for structured children’s sports programs across the UK, as parents and schools increasingly look to reliable partners for fitness and wellbeing.
Each new franchise director has completed a 12-week training program designed to equip them with the skills and knowledge needed to run a successful operation. The program concluded with an intensive three-day, in-person onboarding session, giving directors hands-on experience and confidence as they prepare to launch.
Billy Densham, the company’s Network Manager, said he was thrilled to see the new franchisees come on board. “The real journey starts now,” he noted, adding that the most rewarding part of the expansion is knowing that more children will be active, healthy, and smiling.
Training and Development Manager Gaetano Scaglione echoed this enthusiasm. He praised the directors’ energy throughout the training process and expressed confidence in their readiness to bring engaging sports experiences to schools, nurseries, and community camps.
For Super Star Sport, the launch of these new territories is more than just business growth. It represents an opportunity to extend the brand’s core mission: putting children first. Every game, every session, and every cheerful moment on the field reflects the franchise’s purpose of nurturing health, activity, and happiness.
As the September rollout approaches, the brand is not only expanding its reach but also reaffirming its role as a trusted partner in shaping healthier, more active communities across the UK.