Subway® ANZ Launches New Brand Platform: Eat Fresh. Feel Good.™
Subway® Australia and New Zealand recently unveiled their new brand platform, Eat Fresh. Feel Good.™, signaling a fresh start for the renowned sandwich chain. The new campaign, called Sub-Hoppers, aims to embody the essence of the brand's new ethos, focusing on delivering a feel-good experience that goes beyond just offering high-quality food.
Directed by Mitch Kennedy, the Sub-Hoppers campaign features over 120 individuals, including six talented stunt performers, who have come together to bring this innovative concept to life. In collaboration with creative agency Publicis Worldwide Brisbane, Subway® ANZ embarked on a two-year journey to reveal the Eat Fresh. Feel Good.™ brand platform to the world.
The brand's transformation underscores its commitment to freshness and continuous innovation within the convenience category. By emphasizing these core values, Subway® is poised to redefine the way consumers perceive fast food and convenience dining.
The Sub-Hoppers campaign marks the beginning of a new era for Subway® Australia, symbolizing a bold step forward in connecting with customers on a deeper level. As Subway® continues to prioritize customer satisfaction and culinary excellence, the brand's dedication to providing a positive and uplifting dining experience remains unwavering.
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Subway® ANZ Unveils Exciting New Brand Platform: Eat Fresh. Feel Good.™ - A Fresh Start for the Renowned Sandwich Chain
Friday 8th March, 2024
Gorilla Dash
Social Media
What's included?
Head Office Campaign Control — Build brand-approved social campaigns centrally and distribute them to every location with consistent messaging
Local Store Localisation — Let each franchisee tailor posts for their market while staying within brand guidelines
Automated Multi-Channel Posting & Reporting — Schedule and publish across major social channels and track performance network-wide from one dashboard
Subway® ANZ's Sub-Hoppers Campaign: A Fresh Start for a Feel-Good Experience.
- Subway® ANZ launched a new brand platform called Eat Fresh. Feel Good.™ to signify a fresh start for the sandwich chain.
- The Sub-Hoppers campaign, directed by Mitch Kennedy and involving over 120 individuals, aims to embody the essence of the brand's new ethos of delivering a feel-good experience beyond just food quality.
- The brand's transformation highlights its commitment to freshness and innovation in the convenience category, aiming to redefine how consumers perceive fast food and convenience dining.
Key Facts:
| Brand Platform | Eat Fresh. Feel Good.™ |
|---|---|
| Campaign Name | Sub-Hoppers |
| Campaign Director | Mitch Kennedy |
| Number of Individuals in Campaign | Over 120 |
| Stunt Performers in Campaign | Six |
| Creative Agency | Publicis Worldwide Brisbane |
| Duration of Journey | Two years |
| Key Focus | Delivering a feel-good experience |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
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